商务英语实训教程

前言

Project 1 English of Social Intercourse

Task 1 Business Introduction

Task 2 Business Calls

Project 2 Business Entertainment

Task 1 Business Appointments and Banquets

Task 2 Hotel Accommodation

Task 3 Visiting Trade Fairs, Show Rooms and Factories

Project 3 Conference Organization and Arrangement

Task 1 Designing Conference Invitation Letters

Task 2 Introduction of Conference

Task 3 Conference Agenda

Task 4 Introducing Distinguished Guests

Task 5 Conference Service

Project 4 Recruitment

Task 1 Making Resumes

Task 2 Interview

Task 3 Employee Contracts

Task 4 Job Descriptions and Titles

Task 5 Job Responsibilities

Project 5 Introduction of a Company

Task 1 Describing Company?s Organizational Structure

Task 2 Introducing the Functions of Products

Task 3 Advertisements

Task 4 Introduction of Technical Features of Products

Task 5 Product Presentation

Task 6 Expressions of Product Promotion

Project 6 International Trade

Task 1 Establishing Business Relations

Task 2 Credit Investigation

Task 3 Making a Negotiation Plan

Task 4 Skills of Concessions in Business Negotiation of Price

Task 5 Enquiry and Reply

Task 6 Offer, Counter?offer and Acceptance

Task 7 Order and Acknowledgement

Task 8 Terms of Payment

Task 9 Contract, Discount and Commission

Task 10 Packing and Shipment

Task 11 Insurance

Task 12 Agency and Inspection

Task 13 Claims and Arbitration

Project 7 Banking

Project 8 Business Report

附录

附录1 商务交往中应避免的话题

附录2 银行业务部门名称英汉对照

附录3 常用行政职位用语

附录4 常用合同词汇

附录5 商务英语实训练习

参考文献

《商务英语实训教程》：全国高等职业教育专业英语系列规划教材《商务英语实训教程》是浙江省省级精品课程“高职实用英语”的配套教材。教材内容以商务流程为主线,并有选择地吸收了不少最新研究成果,努力反映了高职商务英语教学实践和高职教育教学改革的新趋势。《商务英语实训教程》以应用为导向,体现了知识学习和技能训练兼顾的原则,突出实践技能操作。全书分为社交英语、商务招待、会议组织安排、员工招聘、公司介绍、国际贸易、银行业务和商务报告等8个项目,包含36个任务。每个实训项目均按知识点进行设计,根据具体内容又分为若干个任务。全书条理清楚,内容明确,步骤清？,评定标准客观、具体,突出了培养“英语+商务+实践+文化”的复合型人才的特色。同时,《商务英语实训教程》在使用过程中更易于老师指导学生进行实训操作,也易于学生通过实训提高在职场的语言沟通技能。《商务英语实训教程》既可作为高职高专商务英语专业的教材,也可供商务英语类的培训、自学使用,如果结合《商务英语理论与实务》使用,信息容量会更大。