商务英语案例阅读教程

unit 1 wal-mart rules unit 2 haler--china's manufacturing beachhead unit 3 what should captain collins do? unit 4 a harsh lesson unit 5 auto industry facing challenges unit 6 rising to the top unit 7 machine tool imports to reach record unit 8 nokia's battle to stay world's number one unit 9 founder refuting overseas acquisition rumors unit 10 cathay strengthens biz presence in mainland unit 11 china's it outsourcing sector rolling along unit 12 were barbie'e holiday dreams dashed? unit 13 phoenix made "china most valuable brands 2004" unit 14 gome advantage unit 15 energized outcome

unit 1 wal-mart rules unit 2 haler--china's manufacturing beachhead unit 3 what should captain collins do? unit 4 a harsh lesson unit 5 auto industry facing challenges unit 6 rising to the top unit 7 machine tool imports to reach record unit 8 nokia's battle to stay world's number one unit 9 founder refuting overseas acquisition rumors unit 10 cathay strengthens biz presence in mainland unit 11 china's it outsourcing sector rolling along unit 12 were barbie'e holiday dreams dashed? unit 13 phoenix made "china most valuable brands 2004" unit 14 gome advantage unit 15 energized outcome unit 16 shangri-la finds its way unit 17 hunan tv brings television shopping crazy unit 18 it's a knockout unit 19 hyundai upbeat unit 20 shanda--meet the next disney unit 21 zippo lights the way for selling us-made products in china unit 22 best worlds of both unit 23 making it in china--court powerful partners unit 24 try to get rich quick; but prepare to put in the time unit 25 utstarcom made a fortune in china unit 26 battle for the face of china (i) unit 27 battle for the face of china (ii) unit 28 what google should do with its $10 billion war chest unit 29 taking charge unit 30 fit for a queen unit 31 intel's new plan--inside everything unit 32 gm shares tumble unit 33 our philosophy (i) unit 34 our philosophy (ii) unit 35 saving face unit 36 warmer welcomes, fatter profits unit 37 how i work unit 38 big news at dow jones unit 39 lenovo--a worldwide leader in technology unit 40 mcgraw takes the pioneer spirit online

本书共40篇文章，所选文章短小精悍，语言通俗规范，内容包括国际商务领域一些经典的案例。每篇文章后加有注释，对文章来源及出现的生词和难句或长句进行注释或翻译。课后练习设计分为两大项：ⅰ．阅读理解练习；ⅱ．词汇与术语练习。每项练习都有练习指导，其练习形式多样化，读者可根据要求进行训练。各个单元不分先后，可根据兴趣和需要灵活选用。本书可帮助商务英语学习者提高阅读欣赏水平和理解能力，扩大商务知识面和词汇量。 本书可供商务英语、国际贸易、经济管理、金融、法律、财税等专业的学生作为复合型专业英语阅读教材使用，亦可供具有一定英语基础的商务工作者学习使用。