跨文化商务交际

Chapter 1 Communication： An Intercultural PerspectiveI. Basics of Human Communication 1. Needs and Purposes for Communication 2. Definition of Communication 3. The Scope and Classification of Communication 4. The Process of Communication II. Business Communication 1. Defining Business Communication 2. Internal and External Communication 3. Formal and Informal Communication 4. The Role of Communication in Business III. Intercultural Communication 1. Defining the Terms 2. Intercultural Communication as a Phenomenon 3. Intercultural Communication as a Discipline IV. Learning Intercultural Business Communication 1. The Importance of Learning IBC 2. The Complexity in Learning IBC 3. Intercultural Communication Competence Key Terms Summary Test Your Knowledge Apply Your Knowledge Practice Your Knowledge Expand Your KnowledgeChapter 2 Understanding Cultures and Their ValuesI. The Nature of Culture 1. Definitions of Culture 2. Characteristics of Culture II. The Basics of Cultural Values 1. Definition of Value 2. Priorities of Cultural Values III. Understanding Cultural Patterns 1. Kluckholn and Strodtbeck's Value Orientations 2. Hofstede-Bond's Value Dimensions 3. The GLOBE Study 4. Hall's High-and Low-Context Orientation Key Terms Summary Test Your Knowledge Apply Your Knowledge Practice Your Knowledge Expand your KnowledgeChapter 3 Comprehending Verbal CommunicationI. The Basics of Language 1. Language Variations 2. Moving Between Languages 3. The Relationship Between Language and Culture II. Meanings of Words 1. Denotational Meanings and Connotational Meanings 2. Comparing Chinese and English Word Meanings III. Speech Acts and Politeness Across Cultures 1. Pragmatic Rules and Politeness 2. Comparing Chinese and English Speech Acts IV. Discourse Pattern Across Cultures 1. Cultural Thought Patterns （CTPs） 2. Comparing Chinese and English Discourse Patterns V. Verbal Styles 1. Characteristics of Verbal Styles 2. Comparing Chinese and English Verbal Styles ……Chapter 4 Perceiving Nonverbal CommunicationChapter 5 Intercultural Business WritingChapter 6 Intercultural Business Etiquette and ProtocolChapter 7 Intercultural Business NegotiationChapter 8 Intercultural Marketing CommunicationChapter 9 Intercultural Issues in MNXSKey to ExercisesBibligraphyKey Terms

《跨文化商务交际（第2版）》共分10章。第一至四章以跨文化交际学的基本理论和主要内容为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍跨文化商务交际过程中文化差异在言语和非言语方面的具体表现。第一章为概论，介绍交际、跨文化交际和跨文化商务交际的定义、概念、发展及其意义等；第二章着重介绍文化的基本理论和文化价值观研究成果；第三章和第四章分别探讨文化差异在言语交际和非言语交际方面的种种表现。第五至十章运用跨文化交际学的基本理论具体分析几个重要商务实践活动中的文化差异，即跨文化商务写作（第五章）、跨文化商务礼仪（第六章）、跨文化商务谈判（第七章）、跨文化商务营销（第八章）、跨文化商务伦理（第九章）、企业文化和跨文化交际能力培训（第十章）。附录包括练习答案和参考书目。