商务英语
商务英语封面图

商务英语

艾欣竹, 主编

出版社:中国铁道出版社

年代:2015

定价:25.0

书籍简介:

本书面向高职高专商务、文秘、乘务等商务类服务性专业,以培养学生基础商务用语技能和跨文化交际能力为目标,旨在加强学生商务英语基础知识与英语技能的融合。本教材从高等职业教育特点出发, 遵循高职课程“实用为主,够用为度”的原则。编写时采用以任务为核心的课程模式,共包含Self-promotion(自我推介)、Business Reservation(商务预订)、Business Travel(商务旅行)、Business Reception(商务接待)、Business Table Manners(商务餐桌礼仪)、Business Exhibition(商务会展)、Custom Service(客户服务)、Career Planning(职业设计)八个主题单元。

作者介绍:

艾欣竹,廊坊职业技术学院

书籍目录:

Unit 1 Self-promotion

Section One Pronunciation 1

Section Two Speaking 3

Section Three Reading 10

Section Four Grammar 15

Section Five Writing 18

Section Six Cultural Baptism 20

Unit 2 Business Reservation

Section One Pronunciation 21

Section Two Speaking 23

Section Three Reading 31

Section Four Grammar 37

Section Five Writing 39

Section Six Cultural Baptism 42

Unit 3 Business Travel

Section One Pronunciation 44

Section Two Speaking 46

Section Three Reading 55

Section Four Grammar 59

Section Five Writing 61

Section Six Cultural Baptism 63

Unit 4 Business Reception

Section One Pronunciation 65

Section Two Speaking 67

Section Three Reading 75

Section Four Grammar 80

Section Five Writing 82

Section Six Cultural Baptism 85

Unit 5 Business Table Manners

Section One Pronunciation 86

Section Two Speaking 88

Section Three Reading 96

Section Four Grammar 100

Section Five Writing 102

Section Six Cultural Baptism 104

Unit 6 Business Exhibition

Section One Pronunciation 106

Section Two Speaking 108

Section Three Reading 115

Section Four Grammar 119

Section Five Writing 123

Section Six Cultural Baptism 125

Unit 7 Custom Service

Section One Pronunciation 127

Section Two Speaking 128

Section Three Reading 137

Section Four Grammar 143

Section Five Writing 145

Section Six Cultural Baptism 149

Unit 8 Career Planning

Section One Pronunciation 152

Section Two Speaking 153

Section Three Reading 162

Section Four Grammar 166

Section Five Writing 169

Section Six Cultural Baptism 176

References

内容摘要:

《商务英语》主要内容包括:Self-promotion(自我推介)、Business Reservation(商务预订)、Business Travel
  (商务旅行)、Business Reception(商务接待)、Business Table Manners(商务餐桌礼仪)、Business Exhibition(商务会展)、Custom Service(客户服务)、Career Planning(职业设计)八个主题单元,在涵盖专业商务英语基础知识的同时,兼顾学生英语技能的培养。
  本书适合作为高等职业院校商务、文秘、乘务等商务类服务性专业的英语课程教材,以培养学生基础商务英语技能和跨文化交际能力为目标,旨在加强学生商务英语基础知识与英语技能的融合,也可作为商务英语爱好者的学习参考书。

书籍规格:

书籍详细信息
书名商务英语站内查询相似图书
9787113205393
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出版地北京出版单位中国铁道出版社
版次1版印次1
定价(元)25.0语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

商务英语是中国铁道出版社于2015.9出版的中图分类号为 H31 的主题关于 商务-英语-高等职业教育-教材 的书籍。