跨文化商务交际

Chapter 1 Culture, Communication and Intercultural Communication

Section 1： Culture

Section 2： Communication

Section 3： Intercultural Communication

Exercises

Further Reading Intercultural Communication Failures

Chapter 2 Contrasting Cultural Values and Business Cultures

Section 1： Cultural Values

Section 2： Attitude

Section 3： Belief and Religion

Section 4： Attribution, Perception and Communication

Section 5： Diverse Cultural Patterns

Exercises

Further Reading Cultural Values in International Business

Chapter 3 Culture Shock

Section 1： Introduction

Section 2： Stages of Culture Shock

Section 3： Symptoms of Culture Shock

Section 4： Alleviating Culture Shock （for person and company）

Section 5： High-context and Low-context Cultures

Exercises

Further Reading Stress in Culture Shock

Chapter 4 Verbal Communication

Section 1： Language and Culture

Section 2： Oral Communication

Section 3： Written Communication

Exercises

Further Reading Attitudes Toward Speech and Silence

Chapter 5 Nonverbal Communication

Section 1： Body Language

Section 2： Space and Distance

Exercises

Further Reading Sacred Space in Germany and Other Northern Europe, Countries

Chapter 6 Gender Differences in Communication

Section 1： Differences in Gender Communication

Section 2： Overcoming Roadblocks in Gender Communication

Exercises

Further Reading How Are Roles Females Playing in International Business?

Chapter 7 Business Etiquette and Social Customs

Section 1： Making Introductions and Greeting

Section 2： Handshaking and Exchanging Business Cards

Section 3： Dressing and Dining

Section 4： Gift Giving and Receiving Customs

Section 5： Humour, Superstitions and Taboos

Exercises

Further Reading MoTo： Coming to U.S

Chapter 8 Business Negotiation Across Cultures

Section 1： Communication in Negotiation

Section 2： Stereotypes of Different Cultures That Affect Intercultural Negotiations

Section 3： Negotiation Strategies

Section 4： Physical Context of Negotiation

Section 5： Phases of Negotiation

Exercises

……

Chapter 9 International Marketing Communication

Chapter 10 Intercultural Management

Key to the Exercises

Bibliography

《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者编写的教材，旨在帮助学生了解并掌握跨文化商务交际方面的知识，增强跨文化理解，克服文化冲突，加强文化沟通与合作，应对经济全球化背景下日益频繁的跨文化商务交流活动。
　　《跨文化商务交际》选材广泛，内容实用，可读性强。对工商管理、国际经济与贸易、金融、旅游、物流等专业的学生及广大从事跨国公司企业管理、国际营销、国际投资等国际商务实际工作的第一线专业工作者而言，都是一本不可多得的读物。