国际商务洽谈口语教程

Introduction The Banking IndustryUnit One　Building Business RelationsUnit Two　Creating Effective Promotion StrategiesUnit Three　Organizing a Sales Training ProgramUnit Four　Meeting the ClientsUnit Five　Entertaining the ClientsUnit Six　Negotiating Payment TermsUnit Seven Delivering the GoodsUnit Egiht　Choosing the Right InsuranceUnit Nine　Handling DisputesAppendix 1 Sample Sole Agency AgreementAppendix 2 Reseller's Price Management TemplateAppendix 3 Sales Proposal TemplateAppendix 4 Major SSB Product Manufacturers in theWorld-Appendix 5 Sample Sales ContractReference List

　　本教程在内容上，围绕一个跨国案例展开，从一台设备的进口谈起，将建立厂家与代理的业务关系、产品、产品的分销、促销、定价、公关、销售、目标市场、客户及进出口货物价格商谈、付款、包装运输、保险、合同的执行等等联系在一起。围绕这个案例，融入了相关的背景知识、会话样本及有关练习。学生可以充分理解案例背后的商务运作。