商务英语阅读

Unit 1 International Trade 国际贸易

Text A Don't Fence Me Out!

Text B Bush Administration Seeks to Lower Trade Barriers with Latin America

Supplementary Reading Free Trade or Fair Trade

Unit 2 International Finance 国际金融

Text A The Stock Market

Text B Banking

Supplementary Reading Foreign Exchange

Unit 3 International Investment and Credit 国际投资与信贷

Text A Environment，Trade，and Investment

TextB The Benefits of Foreign DirectInvestment to Host Countries

Supplementary Reading How to Launch a Business Abroad

Unit 4 International Marketing 国际营销

Text A Chasing King Apple

Text B Geely Buys Volvo

Supplementary Reading The Five W'S ofMarketing

Unit 5 Business Elite 商务精英

Text A Dell：Hero Comes Back

Text B Ann Moore：The CEO ofTime

Supplementary Reading The Resurrection of Steve Jobs

Unit 6 ECommerce 电子商务

Text A Online Grocers：Keep on Trucking

Text B The Alibaba E-Commerce Empire

Supplementary Reading Online Shopping：Selling Becomes Sociable

Unit 7 Securities and Insurance 证券与保险

Text A E-Insurance for the Digital Age

Text B The Second Coming of'Safer'Securities

Supplementary Reading Recession Hits Social Security

Projections

Unit 8 Tertiary Industry 第三产业

Text A Graduate to Tertiary Sector

Text B Toward Culture of Quality

Supplementary Reading Few Hands Make Work Light

Unit 9 Economic Globalization and Multinational Corporation

经济全球化和跨国公司

Text A Do Multinationals Really Understand Globalization

Text B Globalization：After the Recession

Supplementary Reading Time to Bring U．S．Corporate

Profits Home

Unit 10 Economic Crisis 经济危机

Text A US Subpfime Mortgage Crisis

Text B Dismal Science——Paul Krugman'S London lectures

Supplementary Reading Fatalism VS．Fetishism

How will developing countries grow after the financial crisis？

Unit 11 Business and Environment Protection 商业与环保

Text A The Bubble Car Is Back

Text B Less Smoke．Less Ire

……

Unit 12 国际商业组织

Unit 13 就业与人员安置

Unit 14 商业伦理与企业社会责任

Unit 15 广告与宣传

常用词汇

参考文献

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