大学商务英语综合教程学生用书

Unit One Business Leadership 1

Lead in

Reading: When Its Time to Think Again

Business Communication

Relevant Extension

Unit Two Communication23

Lead in

Reading: Employees Want to Hear It “Straight” from the Bosss Mouth

Business Communication

Relevant Extension

Unit Three Teamwork47

Lead in

Reading: Executives Must Pull Together like Rowers in the Boat Race

Business Communication

Relevant Extension

Unit Four Customer Service71

Lead in

Reading: Customer Service Champs

Business Communication

Relevant Extension

Unit Five Innovations97

Lead in

Reading: Businesses Must Learn to Let Go

Business Communication

Relevant Extension

Unit Six Human Resources123

Lead in

Reading: The Search for Talent

Business Communication

Relevant Extension

Unit Seven Business Crisis151

Lead in

Reading: Why Good Times Are the Most Dangerous

Business Communication

Relevant Extension

Unit Eight Business Ethics175

Lead in

Reading: Integrating Ethics at the Core

Business Communication

Relevant Extension

Unit Nine International Trade199

Lead in

Reading: Exports Are Giving the Economy a Surprise Lift

Business Communication

Relevant Extension

Unit Ten Globalization221

Lead in

Reading: Emerging Giants

Business Communication

Relevant Extension

附录1 Glossary247

附录1 Phrases & Expressions257

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