国际商务函电

Chapter 1 The Overview of Business

Letters

Section One The Structure and the Format of

Business Letters

Section Two Principles of Business Letter

Writing

Section Three Business Fax and Email Writing

Section Four Cases in Detail

Section Five Selected Sentences

Chapter2 Establishing Business

Relations and Status Enquiries

Section One Establishing Business Relations

Section Two Status Enquiries

Section Three Cases in Detail

Section Four Selected Sentences

Chapter 3 Enquiry and Offer

Section One Enquiry

Chapter 1  The Overview of Business

Letters

Section One  The Structure and the Format of

Business Letters

Section Two  Principles of Business Letter

Writing

Section Three  Business Fax and Email Writing

Section Four  Cases in Detail

Section Five  Selected Sentences

Chapter2  Establishing Business

Relations and Status Enquiries

Section One  Establishing Business Relations

Section Two  Status Enquiries

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 3 Enquiry and Offer

Section One  Enquiry

Section Two  Offer and Counteroffer

Section Three  Cases in detail

Section Four  Selected Sentences

Chapter 4 Contract

Section One  Definition and Functions of

Contract

Section Two  Classification and Contents of

Contract

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 5 Orders and Terms of Payment

Section One  Orders and Replies

Section Two  Method of Payment

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 6  Letter of Credit

Section One  Content and Classification of Letter of

Credit

Section Two  Procedures of Letter of Credit

Operations

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 7  Packing

Section One  Forms of Packing

Section Two  Marking of Goods

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 8  Insurance

Section One  Ess.entials of Business Letters of

Insurance

Section Two  Cases in Detail

Section Three  Selected Sentences

Chapter 9 Shipment

Section One  Shipping Instruction and Shipping

Advice

Section Two  Terms of Shipment

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 10  Complaints and Adjustments

Section One  Types of Complaints

Section Two  Adjustments

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 11  Agency

Section One  Essentials of Agency

Section Two  Essentials of Business Correspondence

of Agency

Section Three  Cases in Detail

Section Four  Selected Sentences

Chapter 12  Documentation in International Trade

Section One  Types of International Trading

Documents

Section Two  Requirements of Documents Making

Section Three  Cases in Detail

Section Four  Selected Sentences

References

     金泽虎、王桂平主编的《国际商务函电》系统地
介绍了国际商务函电常用的英文写作基本知识，其中 包括各类函电的基本格式、写作技巧、标准模板、具
体案例，并且利用案例导入和案例具体分析等形式引 导出丰富的国际商务专业词汇与习惯用语。在内容上
，全书共分12章：各部分内容之间既相对独立又相互 依存、彼此融合，完整、系统地反映出该门课程的主
要内容。第1章是对国际商务函电的基本概况的介绍。
    第2章到第11章是本书的主干部分，其内容编排基本 依据国际贸易实务流程的先后顺序展开，具体包括：
建立商务关系和资信调查、询盘和报盘、合同、订单 及其支付条件、信用证、包装、保险、装运、申诉与
理赔、代理。第12章是对与函电密切相关的外贸单证 进行具体的介绍。它们共同形成本书完整的体系结构 。
     《国际商务函电》适用于国际经济贸易、商务英
语、国际市场营销、电子商务等应用性较强的经济贸 易类和其他外 向型应用性专业的学生，同时也适用于从事对外经济
贸易工作的专业人员。

   
金泽虎、王桂平主编的《国际商务函电》共分12章：各部分内容之间既相对独立又相互依存、彼此融合，完整、系统地反映出该门课程的主要内容。第1章是对国际商务函电的基本概况的介绍，第2章到第11章是本书的主干部分，其内容编排基本依据国际贸易实务流程的先后顺序展开，第12章是对与函电密切相关的外贸单证进行具体的介绍。它们共同形成本书完整的体系结构。每章以“案例导入”开头，各节之间穿插“相关链接”等，每章后附“本章小结”、“思考题”、“思考案例”等内容，以便于学生在掌握必要的专业知识的同时，拓展知识面、启迪智慧。