国际商务

Preface：using this book

Acknowledgements

ADDreVlatIOns

1 Introduction to international business

Introduction

Patterns and trends in international business

Globalisation

The multinational enterprise(MNE)

How important are the multinationals?

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Case studies

1．Dyson relocates production tO South-East Asla

1．2 Happy birthday,globalisation

1．3 How tO play the home advantage

1．4 Does a global approach benefit the company?

1．5 Competing in a globalised economy

Boxes

1．1 Relative Unit Labour Costs(RULC)

1．2 Definitions of globalisation

1．3 Globalisation features

2 lnternatiOnaIiSatiOn process

Introduction

Export-based methods for internationalisation

Non-equity-based methods for internationalisation

Equity-based methods for internationalisation

Whv invest abroad?

Theoretical explanations

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2．1 Helping inward fdi

2．2 Patents and the EU pharmaceuticals market

2．3 Legal process outsourcing in India

2．4 Market entry into China

2．5 The Japanese keiretsu

2．6 China versus South Korea

Z．7 Toyota wlns support for its US operations

2．8 Daewoo moves into international agriculture

2．9 Internationalisation may not always deliver!

Boxes

2．1 ‘Flat tax’regimes

2．2 Government policies，exporting and fdi

3 International business：theory and practice

Introduction

Gains from trade

Sources of comparative and competitive advantage

Trade and the world economy

Barriers to trade

Protectionist policies

Regional trading arrangements

Government policies and international business

Internationalinstitutions and world trade

The International Monetary Fundl(IMF)

World Bank

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3．1 Impacts of fleer trade

3．2 Intra-industry trade：Honda

3．3 High cost of anti-dumping tariffs

3．4 Harbours of resentment

3．5 WTo to rule on US import duties

Boxes

3．1 Comparative advantage and opportunity cost

3．2 Gains from trade

3．3 Impacts of a tariff

3．4 Impacts of a subsidy

3．5 Customs Union：trade creation and trade diversion

3．6 Impacts of EU policies on farms and agri-businesses

3．7 IMF stabilisation programmes

3．8 WOrid Bank structural adj ustment and stabilisation

4 The political，legal，economic and technological environment

Introduction

Political environment

Political risk

The internationallegal environment

Intellectual property rights

Economic systems

Economic variables and the business environment

Technological environment

Technology transfer

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Case studies

4．1 Chinese government and EU milk products

4．2 BMW after Rover

4．3 Tougher scrutiny of foreign takeovers in US

4．4 Intellectual property rights(IPR)in India：Novartis

4．5 Extending copyright

4．6 Intellectual property rights in China(IPR)：Durex

4．7 Market influences on Wellcome share price

4．8 China’S capital markets begin to open

4．9 Finance chiefs take pessimistic view

Boxes

4．1 EU directives and state aid

4．2 EU directives and data protection

4．3 Strategic patenting

4．4 Elasticity of demand

4．5 Creating or destroying j obs

5 InternationaI SOciOcuIluraI environment

Introduction

National cultural characteristics

Cultural impacts on international business

National，organisational and occupational cultures

Strategies for developing intercultural competence

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5．1 National culture and Japanese competitiveness

5．2 East meets West

5．3 Culture of communication breaks through traditional barriers

5．4 Corporate culture and Japanese competitiveness

5．5 Management gurus might rethink the Dutch approach

5．6 Challenges to cross-cultural team management

5．7 Corporate‘personality’has a big impact on business success

Boxes

5．1 A clash of cultures

5．2 National and organisational cultural dimensions

6 International ethical and ecological environment

Introduction

Business ethics

Ethics and the corp orate culture

Different ethic

《国际商务（英文版·第3版）》从全球的政治、经济、文化、法律、技术、伦理和生态等宏观的商业环境，到企业如何进行国际贸易、国际投资和国际金融业务，到企业国际经营战略的制定、国际人力资源管理、国际市场营销等，都有较为详细的论述。同时本书精选了大量实际的案例，把许多主要的经济、贸易和管理理论融入案例之中，用来解释我们所处的全球化商业经营环境和具体的国际商业经营实践，使理论的意义更加明确、更加容易理解。另外，本书教辅资料齐全，为教和学提供了诸多的便利。