商务英语文体学

前言

Preface

Chapter 1 Introduction

1.1 The Development of Western Stylistics

1.1.1 Formalistic Stylistics

1.1.2 Functional Stylistics

1.1.3 Cognitive Stylistics

1.1.4 Pragmatic Stylistics

1.1.5 Discoue Stylistics

1.1.6 Linguistic Stylistics

1.1.7 Literary Linguistics

1.1.8 Social Historical and Social Cultural Stylistics

1.2 Main Concepts Relating to Modern Stylistics

1.2.1 Stylistics

1.2.2 Language

1.2.3 Aspects of the Speech Events

1.2.4 Language Varieties and Functio

1.2.5 Difference between Discoue and Text

1.2.6 Register

1.2.7 Genre

1.2.8 Style

1.2.9 Functional Style

1.2.10 The Representative Form of Stylistic Features

Chapter 2 Functional Stylistic Approach to Business English

2.1 Contextual Analysis of Business English

2.2 Semantic Analysis of Business English

2.2.1 Generic Structure

2.2.2 Cohesion

2.2.3 A Case Study of the Cohesive Ties in a Business Public

Relation Letter

2.3 Lexicogrammatical Analysis of Business English

2.3.1 Thematic Structure

2.3.2 Mood Structure

2.3.3 Modality

2.3.4 Traitivity Structure

Chapter 3 Pragmatic Stylistic Approach to Business English

3.1 Politeness Principles Applied to Business English

3.1.1 Leech's Politeness Principle

3.1.2 Brown and Levion's Face-Saving Theory

3.1.3 Politeness Principles Revealed in English Business

Correspondence

3.1.4 Politeness Strategies Applied to English Business

Negotiation

3.2 Speech Act Theory Applied to Business Correspondence

3.2.1 Notion of Speech Act Theory

3.2.2 Performatives

3.2.3 Locutio， Perlocutio and IIIocutio

3.2.4 Indirect Speech Acts

3.2.5 The Relatio between Sentence Types and IIIocutionary Acts

3.2.6 The Stylistic Colo of Speech Act

3.2.7 Speech Act and Text

3.2.8 A Case Study of the Speech Acts Represented in

International Business Correspondence

3.3 Cooperative Theories Applied to Business English

3.3.1 Conveational Implicature

3.3.2 Cooperative Principle

3.3.3 Application of the Cooperative Principle to Business

Correspondence

Chapter 4 Cognitive Stylistic Approach to Business English

4.1 Definition of Conceptual Metaphor

4.1.1 The Cross-Domain Mapping

4.1.2 The Experiential Hypothesis

4.2 Classification of Conceptual Metaphor

4.2.1 Orientational Metaphor

4.2.2 Ontological Metaphor

4.2.3 Structural Metaphor

4.3 Cultural Influences on Metaphor

4.4 Study of Metapho in Economic Discoue

4.4.1 Economists' Views

4.4.2 Applied Linguists' Views

4.5 A Case Study of Organism Metaphor in English Business

Discoue

4.5.1 Economy-as-Peon Metapho

4.5.2 Economy-as-Animal Metapho

4.5.3 Economy-as-Plant Metapho

4.5.4 Summary

Chapter 5 Critical Discoue Analytical Approach to Business English

5.1 Different Definitio of Critical Discoue Analysis （CDA）

5.2 Discoue & Ideology

5.3 Eight Key Principles of CDA

5.4 Fairclough's Three-Dimeional Model

5.5 A Case Study of the "Prominent" and "Concealing" Functio of

Conceptual Metaphor in Advertisements

5.5.1 Metapho in Advertisements

5.5.2 Conceptual Metapho from the Pepective of CDA

5.6 A Case Study of the Gender Roles Revealed in the Traitivity

Choice of a Commodity Advertisement

5.6.1 Gender

5.6.2 Androgyny

5.6.3 Traitivity Choice

5.6.4 Analysis of the Data

Chapter 6 Ecocritical Discoue Analytical Approach to Business

English

6.1 Deep Ecology

6.1.1 Two Norms

6.1.2 Eight Principles

6.2 Attitude System

6.2.1 Affect

6.2.2 Judgment

6.2.3 Appreciation

6.3 A Case Study of the Deep Ecological Cociousness Encoded in

English Eco-hotel Profiles

6.3.1 Description of Linguistic Features in Terms of Traitivity

and Attitude

6.3.2 Interpretation of the Deep Ecological Cociousness

6.3.3 Explanation of the Social Contexts

6.3.4 Summary

References

Appendix

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