国际贸易专业英语

UnitOneAnOverviewofInternationalBusiness

ⅠAnIntroductiontoInternationalBusiness

1.Definitions

2.WhyNationsTrade?

ⅡHistoryofInternationalTrade

ⅢProtectionorFreeTrade?

ⅣMNCsandGlobalization

1.GlobalExchange

2.HaveaBreak

ⅤEffectsofTechnologyonInternationalBusiness

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitTwoTheoriesofInternationalBusiness

ⅠTheAgeofMercantilism

ⅡTheTheoryofAbsoluteAdvantage

ⅢTheTheoryofComparativeAdvantage

ⅣTheFactorProportionsTradeTheory

ⅤTheLeontiefParadox

ⅥTheProductCycleTheory

Protectionism

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitThreeEconomicIntegration

ⅠLevelsofEconomicIntegration

1.PreferentialTradeArrangement(PTA)

2.TheFreeTradeArea(FTA)

3.TheCustomsUnion

4.TheCommonMarket

5.TheEconomicUnion

6.MonetaryUnion

ⅡEuropeanIntegration

ⅢNorthAmericanEconomicIntegration

ⅣIntegrationinAsia

1.ASEANFreeTradeArea(AFTA)

2.TheASEANPlusThree(APT)

3.Asia-PacificEconomicCooperation(APEC)

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitFourMultinationalCorporations

ⅠTheMultinationalCorporatePhenomenon

1.DefinitionsoftheMultinationalCorporation

2.WhyDoWeHaveMultinationalCorporations?

3.TheMostPowerfulInstitutionintheWorldToday

ⅡForeignDirectInvestment(FDI)

1.Definitions

2.ImpactsofFDI

3.MajorTypesofFDI

ⅢTechnologyTransfer

1.Introduction

2.ModesofTechnologyTransfer

ⅣMarketEntryModesofMultinationalCorporations

1.InternationalJointVentures(IJVs)

2.FullyOwnedSubsidiaries

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitFiveInstrumentsofTradePolicy

ⅠTariffs

1.SpecificTariff

2.AdValoremTariff

3.CompoundTariff

ⅡQuotas

ⅢEmbargoes

ⅣExchangeControls

ⅤProductStandards

ⅥAnti-dumping

1.Anti-dumping

2.Anti-dumping,Safeguards,CountervailingDuties...

3.WTO--DohaDevelopmentRound

ⅦSubsidies

1.ExportSubsidies

2.WTORulesonSubsidies

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitSixInternationalMarketing

ⅠMarketingResearch

ⅡSegmentation

ⅢMarketingObjectivesandStrategy

1.MarketingObjectives

2.MarketingStrategy

ⅣMarketingMix

1.Product

2.Price

3.Place(Distribution)

4.Promotion

ⅤProductLifeCycle

1.IntroductionStage

2.GrowthStage

3.MaturityStage

4.DeclineStage

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitSevenGATTandWTO

ⅠGATT

1.ABriefHistoryofGATT

2.TheGoalofGATT

3.GATT1994:Structure

4.ThePrinciplesofGATT

ⅡWTO

1.ABriefHistoryofWTO

2.TheFunctionofWTO

3.ThePrinciplesofWTO

4.ChinasAccession

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

UnitEightMarketTransitionandDevelopmentinChina

ⅠMarketTransition

ⅡDevelopmentwithItsMajorTradingPartners

1.TradewiththeEuropeanUnion(EU)

2.TradewiththeUSA

3.TradewithSoutheastAsia

ⅢTheImpactofGlobalizationonChineseEconomy

1.TheImpactontheWorldEconomy

2.TheImpactontheChineseEconomy

Vocabulary

Notes

RelatedTerms

Post-readingActivities

SupplementaryReading

AppendixⅠVocabulary

AppendixⅡKeytotheExercises

　　本教材旨在帮助广大大专院校相关专业的学生以及从事国际贸易的人士了解并掌握有关国际贸易方面的一些基本理论和实际知识，提高他们在国际经贸交往活动中的见识与能力。本教材共分八个单元，主要内容有：国际贸易概论、国际贸易理论、经济一体化、跨国公司、国际贸易政策措施、国际营销、关税及贸易总协定和世贸组织、中国外贸体制变革及发展等部分。为了便于教学或自学，我们对词汇和一些知识难点和要点作了较为详细的介绍，并附有中英文对照，每课课文后面还附有大量练习和补充阅读材料，以供选用。　　本书采用双语形式，旨在帮助大专院校相关专业的学生以及从事国际贸易的人士了解并掌握有关国际贸易方面的一些基本理论和实际知识，提高他们在国际经贸交往活动中的见识与能力。　　本书共分八个单元，主要内容有：国际贸易概论、国际贸易理论、经济一体化、多国公司，国际贸易政策措施、国际营销、关税及贸易总协定和世贸组织、中国外贸体制变革及发展等部分。　　为了便于教学或自学，每章后面还附有大量练习和补充阅读材料，以及词汇、注释的中英文对照。此外，我们在书的最后编写了总词汇以及各章练习答案，方便读者自学、查阅。