实用商务英语综合教程

Unit 1 Business Advertising

Listening & Speaking

Advertising New Products

Reading

Intensive Reading： How Marketers Target Kids

Fast Reading： The History of Advertising

Grammar & Usage

Nominal Clause 名词性从句 16

Practical Writing

Letters of Introduction 介绍信

Unit 2 Business Cooperation

Listening & Speaking

Global Business Cooperation

Reading

Intensive Reading： Competition versus Cooperation

Fast Reading： Pan-Beibu Gulf Economic Co-operation Makes Common Prosperity

Grammar & Usage

Direct Speech and Indirect Speech 直接引语和间接引语

Practical Writing

Letters of Inquiry 咨询信

Unit 3 Business Communication

Listening & Speaking

Communication Skills

Reading

Intensive Reading： Why Good Communication Is Important to Business

Fast Reading： Building Business Communication Bridges

Grammar & Usage

Attributive Clause 定语从句

Practical Writing

Letters of Apology 道歉信

Unit 4 Business Negotiation

Listening & Speaking

Negotiating Salaries &Prices

Reading

Intensive Reading： How to Succeed in a Business Negotiation

Fast Reading： Some Tips in Bargaining

Grammar & Usage

Adverbial Clause 状语从句

Practical Writing

Letters of Thanks 感谢信

Unit 5 Intercultural Communication

Listening & Speaking

Entertaining a Foreign Client

Reading

Intensive Reading： Stumbling Blocks in Intercultural Communication

Fast Reading： Improving Intercultural Communication

Grammar & Usage

Subjunctive Mood 虚拟语气

Practical Writing 104

Congratulation Letters 祝贺信

Unit 6 International Finance

Listening & Speaking

Exchanging & International Financial Organizations

Reading

Intensive Reading： Some Basic Concepts about International Finance

Fast Reading： International Monetary Relations

Grammar & Usage

Subject-Verb Concord 主谓一致

Practical Writing

Letters of Resignation 辞职信

Unit 7 World Trade Organization

Listening & Speaking

Impacts of WTO Entry

Reading

Intensive Reading： Principles of the WTO's Trading System

Fast Reading： Shanghai's WTO Affairs Consultation Center

Grammar & Usage

Stress Sentence Pattern 强调句型

Practical Writing

Manuals and Instructions 说明书

Unit 8 Globalization

Listening & Speaking

Impacts of Globalization

Reading

Intensive Reading： Is Globalization on the Retreat in 2011

Fast Reading： Land of the Rising Sushi

Grammar & Usage

Inversion 倒装句

Practical Writing

Business Report 商务报告

Vocabulary

《工业和信息化高职高专“十二五”规划教材：实用商务英语综合教程（高级）》是套书的高级教材，本教材编写了8个单元，以“项目引领、任务驱动”的形式编写，每一个单元为一个项目，围绕一个话题，内容涉及商务广告、商务合作、商务沟通、商务谈判、跨文化交际、国际金融、世贸组织及全球化等，每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块，并在各模块中以任务的形式插入各种练习，全面培养学生听、说、读、写、译的能力。
《工业和信息化高职高专“十二五”规划教材：实用商务英语综合教程（高级）》可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用，也适合作为高职高专财经类院校英语课程的公共教材。