商务英语阅读教程
出版社：北京大学出版社
年代：2007
定价：28.0
书籍简介:
本书可供高等院校国际贸易、国际金融、国际经济法、国际旅游、英语专业（商务英语方向）等专业以及其他相关专业高年级学生使用，可供辅修经济、贸易、管理、金融等专业的学生使用，可用作高年级学生商务英语选修课的教材，同时还可供国际经贸工作人员参考使用。教材特色：第一，本书简明介绍外贸各个环节的背景、业务知识，使有一定商务知识的学习者能够重温所学业务知识，未学过的也能略知一、二。第二，根据国际商务业务进行的各个环节讲解商务英语信函的写作方法，并包括大量示范函电，使学习者容易理解和吸收。第三，在书中对有关商务函电写作的各种词汇、表达方式进行总结和归纳，以便学习者能够熟练掌握国际商务业务中的英语术语、缩略语、惯用句型和表达方法。第四，本书主要适用于大学学年一个学期的学习，内容量比较适中。
书籍目录:
Unit 1 Entering Foreign Markets
Text A Deciding How to Enter Foreign Markets
Text B Cooperative Joint Ventures in China
Unit 2 International Trade Theories
Text A Basic Theories of International Trade
Text B Protectionism Versus Free Trade
Unit 3 International Trade in Services
Text A The Importance of Services in International Trade：Defining
Trade in Services
Text B Services in the World Economy
Unit 4 Technology Transfer
Text A Understanding Technology Transfer
Text B International Technology Transfer and Intellectual Property
Rights
Unit 5 Trade Barriers
Text A Forms of Trade Barriers
Text B How to Hurdle the Barrier
Unit 1 Entering Foreign Markets
Text A Deciding How to Enter Foreign Markets
Text B Cooperative Joint Ventures in China
Unit 2 International Trade Theories
Text A Basic Theories of International Trade
Text B Protectionism Versus Free Trade
Unit 3 International Trade in Services
Text A The Importance of Services in International Trade：Defining
Trade in Services
Text B Services in the World Economy
Unit 4 Technology Transfer
Text A Understanding Technology Transfer
Text B International Technology Transfer and Intellectual Property
Rights
Unit 5 Trade Barriers
Text A Forms of Trade Barriers
Text B How to Hurdle the Barrier
Unit 6 International Trade of China
Text A China s Trade： Growth and Diversification
Text B China, US Complementary in Trade
Unit 7 Marketing Strategy
Text A The Four Ps of the Marketing Strategy
Text B Uncontrollable Variables in Marketing Strategy
Unit 8 Marketing Environment
Text A The Major Macroenvironment Forces
Text B Host Country Political and Legal Environment
Unit 9 Advertising
Text A The World of Advertising
Text B Television Advertising and Radio Advertising
Unit 10 International Payment
Text A Basic Methods of International Payments and Settlements
Text B Multinational and Foreign Exchange
Unit 11 Foreign Exchange Rate
Text A The Functions of the Foreign Exchange Market
Text B The Asian Crisis
Unit 12 Securities Market
Text A Why Do Securities Markets Exist
Text B Investment Management in the 1990s
Unit 13 Monetary Policy and Fiscal Policy
Text A The Basic Idea of Monetary and Fiscal Policy
Text B China s Monetary Policy in the Coming Years
Unit 14 International Corporate Governance
Text A International Corporate Governance
Text B Corporate Governance in China
Unit 15 Human Resources Management
Text A Human Resources Management
Text B Job Termination and Retirement
Unit 16 Global Logistics
Text A Global Integrated Logistics
Text B Logistics in Creating a Recycling Economy
Unit 17 E-commerce
Text A Understanding E-commerce
Text B Understanding E-commerce in China
Unit 18 International Business
Organizations
Text A World Trade Organization
Text B Asia-Pacific Economic Cooperation
Key
Glossary
内容摘要:
《商务英语阅读教程》共18个单元，内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成：Text A是主课文、Text B是在主课文的基础上提供的阅读材料，对主课文的内容进行补充；TextA包括课文，并对课文中的重点单词、短语、专有名词和商务术语进行释义，对课文中的难句进行注释，并附有大量练习；Text B包括课文和阅读理解型问题。
书籍规格:
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| 出版地 | 北京 | 出版单位 | 北京大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 28.0 | 语种 | 简体中文 |
| 尺寸 | 26 | 装帧 | 平装 |
| 页数 | 印数 | ||
书籍信息归属:
商务英语阅读教程是北京大学出版社于2007.09出版的中图分类号为 H319.4 的主题关于 商务－英语－阅读教学－高等学校－教材 的书籍。