商务英文函电与谈判

Preface

Contents

Unit 1 Introduction to Business Correspondence and Hegotiations

Introduction

Objectives

Part One Principles of Business Correspondence.

Part Two Principles of Business Negotiations

Part Three Process of Business Negotiations

Part Four Intercultural Strategies of Business Negotiations

Part Five Exercises

Unit 2 Establishing Trade Relations

Introduction

Objectives

Part One Layout of a Business Letter

Part Two Writing Customer Relations Letter

Part Three Conference on Introducing Products

Part Four Lea fiets and Advertisements

Part Five Exercises

Unit 3 Inquiry and Reply

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 4 Offer and Counter-otter

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 5 Order and Confirmation

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 6 Quantity and Quality

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 7 Packing and Shipment

Introduction

Objectives

……

Unit 8 Commission and Payment

Unit 9 Complaints, Claims and Adjustments

Unit 10 Insurance and Arbitration

Unit 11 Requesting and Confirming a Service

Unit 12 Office Business Correspondence

Appendixes

References

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