电子商务英语教程

Unit 1 Electronic Commerce Theory

Text A Overview of Electronic Commerce

Text B Advantages and Disadvantages of Electronic Commerce

Unit 2 Electronic Business Model

Text A Nine Business Models on the Web

Text B A Case： the Success of Taobao in China

Unit 3 Advertising Strategies

Text A Advertising Methods on the Web

Text B Advertisement Strategies

Unit 4 Electronic Marketing Structure and Direct Marketing

Text A Overview of Electronic Marketing Structure

Text B Direct Marketing

Unit 5 Electronic Commerce Payment

Text A Electronic Money and Internet Bank

Text B E-Commerce Payment System

Unit 6 Internet and Protocols

Text A Computer Networks

Text B The TCP/IP Protocol Suite

Unit 7 Supply Chain and Logistics

Text A Supply Chain and Logistics in Electronic Commerce

Text B The Logistics Gaps in China

Unit 8 Electronic Commerce Security

Text A Electronic Commerce Security Technology

Text B A Case： Bibliofind Company

Unit 9 Security Issues in Electronic Commerce

Text A Internet E-Commerce Security

Text B Creating and Maintaining Brands on the Web

Unit 10 Issues in the Law of E-Commerce

Text A The Law of E-Commerce

Text B Other Legal Issues

Unit 1! Economics of Electronic Commerce

Text A Interaction of Economics and E-Commerce

Text B E-Commerce Changes the Economics of Search

Unit 12 Electronic Commerce and Information Economy

Text A The Evolving Information Economy

Text B The Information Economy and Competitive Advantage of Enterprises： A Value Chain Analysis

Unit 13 Application of E-Commerce

Text A Application of E-Commerce in Enterprise

Text B The Cases of Harley-Davidson and GE

Unit 14 Mobile Business

Text A Mobile Payment

Text B A Case—Paypal

Unit 15 Electronic Commerce Management

Text A Electronic Commerce Strategies

Text B Designing Trust into Online Experiences

Unit 16 Group Buying and How It Works

Text A Group Buying

Text B Does Group-Shopping Work?——The Economics of Mercata and Mobshop

Further Reading ： E-Commerce 2009 （ E-Commerce Report of U.S.A. ）

《高等院校电子商务专业本科系列教材：电子商务英语教程》旨在使读者掌握电子商务专业领域的英语术语，培养和提高读者阅读和翻译专业英语文献资料的能力，《高等院校电子商务专业本科系列教材：电子商务英语教程》由16个单元和补充阅读组成，涵盖了电子商务领域的基本理论、基本知识、基本技术和基本应用，所选话题包括电子商务模式、电子商务营销、电子商务广告战略、支付、互联网协议、供应链、安全问题、法律问题、电子商务经济学、电子商务管理、信息经济、应用问题、移动商务、团购。每主题单元由主课文、副课文、词汇、注解和习题构成。
　　《高等院校电子商务专业本科系列教材：电子商务英语教程》可以作为电子商务专业、信息管理专业、市场营销专业的专业英语教材，也可以作为《电子商务概论》课程的英语教材。

《高等院校电子商务专业本科系列教材：电子商务英语教程》一共16单元，每单元分为A、B两篇，A篇用作老师讲解，B篇用于学生阅读，补充阅读是美国的电子商务报告。因为考虑到内容的完整性，所以篇幅仍然较大，教师不必每单元的A篇都要讲完，剩下部分可供学生阅读，学生阅读的难点可作为第二次讲课之前的答疑内容。