世纪商务英语综合教程

Unit 1 Marketing

Lead-in

Text A The Marketing Concept

Text B Apple Inc. Marketing Strategy

Real Life Practice

Translation Skills 名词性从句的翻译（1）

Practical Writing Company Prospectus

Knowledge Links 5 Easy Steps to Create a Marketing Plan

Time for Fun If at First You Don' t Succeed

Unit 2 Negotiation

Lead-in

Text A Negotiation Approaches and Process

Text B Best Alternative to a Negotiated Agreement

Real Life Practice Negotiation Skills and Strategies

Translation Skills 名词性从句的翻译（2）

Practical Writing Writing a Reply

Knowledge Links Preparing for a Successful Negotiation

Time for Fun The Art of Negotiation

Unit 3 Contract

Lead-in

Text A Business Contract

Text B Signing the Contract

Real Life Practice

Translation Skills 名词性从句的翻译（3）

Practical Writing i Making out a Contract

Knowledge Links Expressed and Implied Contract

Time for Fun A Golden Rat

Unit 4 Customer Service

Lead-in

Text A Customer Satisfaction Is Your Business

Text B Tesco

Real Life Practice How to Improve Supermarket Service

Translation Skills 定语从句的翻译（1）

Practical Writing Reports

Knowledge Links How to Deal with Bad Customer Service?

Time for Fun Supermarket

Unit 5 Finance

Lead-in

Text A Finance

Text B Corporate Finance

Real Life Practice Fidelity Money Market Funds

Translation Skills 定语从句的翻译（2）

Practical Writing Describing Trends or Movements

Knowledge Links Improving Your Financial Situation

Time for Fun Chasing the Mighty Dollar

Test 1 （Units 1-5）

Unit 6 Banking and Payment

Lead-in

Text A International Payment

Text B Types of Account

Real Life Practice

Translation Skills 状语从句的翻译（1）

Practical Writing Giving Details of Payment

Knowledge Links What You Should Know about Internet Banking

Time for Fun A Payment for Tax

Unit 7 Transportation and

Shipment

Lead-in

Text A International Cargo Transportation

Text B Freight Forwarder/Shipping Broker

Real Life Practice Ocean Freight Rates

Translation Skills 状语从句的翻译（2）

Practical Writing Giving Shipping Instructions

Knowledge Links Third-party Logistics

Time for Fun A Big Fan of Famous Brand

Unit 8 Insurance

Lead-in

Text A Insurance

Text B The History of the Famous Underwriter——Lloyd's

Real Life Practice

Translation Skills 复杂长句翻译（1）

Practical Writing Making out a Insurance Policy

Knowledge Links Making an Insurance Claim

Time for Fun Life Insurance

Unit 9 Human Recourses

Lead-in

Text A What Is Human Resources Management?

Text B I Want a Better Job!

Real Life Practice Improving Your Interview Skills

Translation Skills 复杂长句翻译（2）

Practical Writing Cover Letter （Letter of Application）

Knowledge Links Human Resources FAQ's

Time for Fun Salary

Unit 10 Running Business

Lead-in

Text A Choosing the Right Type of Business

Text B McDonald' s —— A Shining Medal in Franchising Industry

Real Life Practice Selecting a Franchise System

Translation Skills 复杂长句翻译（3）

Practical Writing Summary

Knowledge Links The Benefits and Responsibilities of Franchise Ownership

Time for Fun The Requirement of This Job

Test 2 （Units 6-10）

Glossary

《世纪商务英语综合教程（专业篇1 学生用书 第五版）/新世纪高职高专商务英语专业系列规划教材》共10个单元，配有期中、期末两套测试题。《世纪商务英语综合教程（专业篇1 学生用书 第五版）/新世纪高职高专商务英语专业系列规划教材》由浅入深，循序渐进地将学生引入商务领域，提升商务素养，培养商务交际及业务能力。《世纪商务英语综合教程（专业篇1 学生用书 第五版）/新世纪高职高专商务英语专业系列规划教材》侧重于商务专业领域的知识，如客户服务、市场营销、产品和金融服务等，这样既能兼顾对学生英语语言基础能力的培养，又能够让学生全面了解商务工作，培养有效商务沟通技能，加深对国际经济和国际贸易的理解，全面提升学生的语言应用能力及商务贸易知识。《世纪商务英语综合教程（专业篇1 学生用书 第五版）/新世纪高职高专商务英语专业系列规划教材》既适合学生英语基础能力的发展，又适合对学生商务知识及业务技能的培养。