管理英语教程
出版社：西安交通大学出版社
年代：2010
定价：30.0
书籍简介:
本书包括公共管理、行政法学、公共经济学、财政学、公共部门人力资源管理等内容。每个单元包括背景情况、课文正文、注释、词汇及特色课后练习。编者对原材料进行了一定程序的筛选、编辑和修改，以求更好地满足教学要求。
书籍目录:
Unit 1 Introduction to Scientific Management
Additional Reading
The Scientific Method and Model Classification
Unit 2 Skills of an Effective Administrator
Additional Reading
Management and leadership
Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept
Additional Reading
Maximization of Shareholder Wealth——Managerial Strategies
Unit 4 Alternative Strategies of PepsiCo
Additional Reading
Converting Strategy to Operational Reality
Unit 5 Total Quality and Management
Additional Reading
Harley-Davidsons Near Death and Quality Rebirth
Unit 6 About consumer behavior
Additional Reading
"Touchy-Feely" Research into Consumer Motivations
Unit 7 Nike： Its Not So Much the Shoes But Where They Take You
Additional Reading
Great Salespeople： Drive， Discipline， and Relationship-Building Skills
Unit 8 Logistics Management
Additional Reading
Price Competition in logistics
Unit 9 Human Resource Management： an overview
Additional Reading
Tomorrows HR Today New Management Practices
Unit 10 Personality and Organizational Behavior
Additional Reading
Policies and Organization in the UPS
Unit 11 Performance Appraisal
Additional Reading
Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
Additional Reading
Managing Operations
Unit 13 Emergency of Information System
Additional Reading
The Value and Cost of Information
Unit 14 Whats Electronic Commerce?
Additional Reading
Electronic Payment
Unit 15 Type and Patterns of Innovation
Additional Reading
Going Solo and Collaboration
Unit 16 Introduction to Risk
Additional Reading
Risk Retention
Appendix I Reference Translation of Texts
Appendix II Key to the Exercise
Appendix III Tapescripts
Appendix IV Glossary
内容摘要:
课文均选自近几年欧美国家出版的管理类英文原著，语言地道，覆盖面全。本教材可供各类大专院校中的企业管理、经济管理、财务管理、人力资源管理、电子商务等专业的本科生和研究生（包括MBA和EMBA）使用。此外，也可作为从事经济和管理的各界人士掌握管理学知识，提高专业语言技能的自学教材和参考书使用。
书籍规格:
| 书籍详细信息 | |||
| 书名 | 管理英语教程站内查询相似图书 | ||
| 9787560534053 《管理英语教程》pdf扫描版电子书已有网友提供资源下载链接,请点击下方按钮查看 | |||
| 出版地 | 西安 | 出版单位 | 西安交通大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 30.0 | 语种 | 简体中文 |
| 尺寸 | 23 × 17 | 装帧 | 平装 |
| 页数 | 印数 | 4000 | |