国际商务礼仪

Chapter 1 An Introduction of Business Etiquette

1.1 The Definition of Etiquette

1.2 The Definition of Business Etiquette

1.3 Rules of Business Etiquette

1.4 Business Etiquettes in China

1.5 The Important Role of Business Etiquette

1.6 Some Tips

1.7 Skills and Strategies

Chapter 2 Business Etiquette in Reception

2.1 The Definition of Business Etiquette in Reception

2.2 Some Basic Rules for Reception Etiquette

2.3 The Basic Steps in Receiving Business Partners

2.4 The Functions of Business Reception

2.5 The Responsibility in Reception

2.6 Some Tips for Business Reception

2.7 Skills and Strategies

Chapter 3 Business Etiquette in Office

3.1 The Definition of Office Etiquette

3.2 Office Party Etiquette

3.3 Cell Phone Etiquette

3.4 E-mail Etiquette

3.5 Office Communication Etiquette

3.6 Appointment Etiquette

3.7 Some Tips for Office Etiquette

3.8 Skills and Strategies

Chapter 4 Business Etiquette in Meeting

4.1 The Definition of Business Meeting Etiquette

4.2 Some Basic Rules on Business Meeting Etiquette

4.3 Some Guidelines on Business Meeting Etiquette

4.4 Attending on International Conference

4.5 Successful Meetings

4.6 Some Tips for Business Meeting Etiquette

4.7 Skills and Strategies

Chapter 5 Business Etiquette in Communication

5.1 The Definition of Communication Etiquette

5.2 Effective Communication—— Good Listening

5.3 Excellent Business Communication

5.4 Proper Business Communication Manners

5.5 Communicating Etiquette

5.6 Some Rules for Prper Office Communication

5.7 Some Tips for Business Communication

5.8 Skills and Strategies

Chapter 6 Business Etiquette in Dressing

6.1 The Definition of Dressing Etiquette

6.2 Appearance Matters

6.3 Basic Styles of Clothing

6.4 Fashion Accessories

6.5 Business Clothing Etiquette

6.6 Professional Dress Code

6.7 Some Tips for Business Dressing Etiquette

6.8 Skills and Strategies

Chapter 7 Business Etiquette in Dining

7.1 Business Dining Etiquette

7.2 Attending a Business Dinner

7.3 Taking Your Seat at a Formal Dinner

7.4 Using Napkin

7.5 Choosing the Right Silverware

7.6 When You Have Finished Eating

7.7 Chinese Dining Etiquette

7.8 Good Manners at the Table

7.9 Skills and Strategies

Chapter 8 Business Etiquette in Interview

8.1 The Definition of Interview Etiquette

8.2 Etiquette for Business Interview

8.3 The Best Way to Reduce Interview Stress

8.4 Etiquette for a Job Interview

8.5 Case Study——An Interview with Shell Oil Company

8.6 A Good Fit with the Organization

8.7 Some Tips for a Successful Interview

8.8 Skills and Strategies

Chapter 9 Business Etiquette in Negotiation

9.1 Some Basic Etiquette for Negotiation

9.2 A Good Negotiator

9.3 Some Guidelines for Successful Negotiation

9.4 Skillful Questions in Negotiation

9.5 Business Negotiation Etiquette in China

9.6 Some Tips for Business Negotiators

9.7 Skills and Strategies

Chapter 10 Business Etiquette in Travel

10.1 Travel Etiquettes

10.2 The Basic Rules for a Business Trip

10.3 Planning a Business Trip

10.4 Business Travel Protocols and Etiquette

10.5 Travel Etiquette in the World's Most-Visited Countries

10.6 Some Tips for Business Trip

10.7 Skills and Strategies

Chapter 11 Business Etiquette in Socializing

11.1 Socializing Etiquette

11.2 Ways of Addressing People

11.3 Some Guidelines to Socialize Successfully

11.4 Online Socializing Etiquette

11.5 Office Collections and Parties

11.6 Some Tips for Socializing

11.7 Skills and Strategies

Chapter 12 Business Etiquette in Gift-giving

12.1 Some Basic Rules on Business Girl-giving

12.2 Selecting a Corporate Girl

12.3 Business Gift-giving Etiquette

12.4 Office Gift-giving Etiquette

12.5 International Gift-giving Etiquette

12.6 Gift-giving Etiquette in China

12.7 Some Tips for Gift-giving

12.8 Skills and Strategies

Appendix I Business Etiquette in Europe

Appendix II Business Etiquette in Asia

Appendix III Business Etiquette in America

Appendix IV Business Etiquette in Africa

参考书目

《国际商务系列教材：国际商务礼仪》共分12个章节，从商务接待、商务宴请、办公室礼仪、面试礼仪、谈判礼仪、旅行礼仪、餐饮礼仪等方面入手，详细阐述了跨文化交际中的基本礼仪常识。每个章节都有其独立的商务礼仪内容，突出介绍了一些商务礼仪的基本原则和运作技巧。旨在为全球化生活、学习和工作环境中的交际者提供基本的行为指导，并使广大学生、读者及从业人员通过学习国际商务礼仪规范，消除礼仪差异导致的交际障碍，提高交际的有效性和市场的竞争能力，从而赢得更多的商机。