大学商务英语综合教程学生用书

Unit One Companies

Lead-in

Reading: Wal-Mart:From Folk Hero to Corporate Monster

Business Communication

Relevant Extension

Unit Two Products

Lead-in

Reading: The Product Life Circle

Business Communication

Relevant Extension

Unit Tree Marketing

Lead-in

Reading: What Is Marketing Anyway?

Business Communication

Relevant Extension

Unit Four Advertisements

Lead-in

Reading: Advertising of, by, and for the People

Business Communication

Relevant Extension

Unit Five Sales

Lead-in

Reading: A Sales Formula Thats Pure Magic

Business Communcation

Relevant Extension

Unit Six Consumers

Lead-in

Reading: Power at Last

Business Communication

Relevant Extension

Unit Seven Brands

Lead-in

Reading: What, Exactly, Is a Brand?

Business Communcation

Relevant Extension

Unit Eight Competition

Lead-in

Reading. Head-to-head in the Clouds

Business Communication

Relevant Extension

Unit Nine Retailing

Lead-in

Reading.. Retails Little Guys Come Back

Business Communcation

Relevant Extension

Unit Ten E-Commerce

Lead-in

Reading: Taking E-Commerce to the Next Level

Business Communcation

Relevant Extension

附录1 Glossary

附录2 Phrases & Expressions

附录3 Activity File

本教程为普通高等教育“十一五”国家级规划教材，选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高，语言地道。 教程板块设计突出国际商务知识的传授与英语听、说、读、写、译的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“商务交流”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务交流”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面的交际任务，是本教程的一大特色。本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员使用。