国际商务英语谈判与沟通
国际商务英语谈判与沟通封面图

国际商务英语谈判与沟通

蒋磊, 主编

出版社:高等教育出版社

年代:2007

定价:23.7

书籍简介:

本书科学地把商务知识、谈判知识、现代沟通的内容及形式与英语语言技能综合融为一体,目的在于帮助更多的学习者通过系统的商务英语谈判的学习,掌握商务谈判的基本理论知识,借助于灵活多变的谈判技巧,熟悉各种谈判活动,了解不同商务活动的人文背景、规范以及具体操作程序,从而提高商务谈判中分析和处理问题的能力。

书籍目录:

Part 1 ABC to Business Negotiation & Communication

Chapter 1 Fundamental Theories of Business Negotiation & Communication

Section Ⅰ Introduction to Business Communication

1. Business Communication & Its Nature

2. The Role of Business Communication

3. Components of Communication

Section Ⅱ Basic Concepts of Business Negotiation

1. Motivations of Business Negotiation

2. Implications of Business Negotiation

3. Elements of Business Negotiation

4. Characteristics of Business Negotiation

5. Types of Business Negotiation

Section Ⅲ Practical Activities

1. Case Study

2. Role Play

3. Mini Negotiation

Negotiation Tips

Extended Activities

Chapter 2 Principles of Business Negotiation & Communication

Section Ⅰ Principles of Business Communication

1. Clarity

2. Correctness

3. Conciseness

4. Completeness

5. Courtesy

6. Consideration

Section Ⅱ Principles of Business Negotiation

1. Principle of Collaborative Negotiation

2. Principle of Interest Distribution

3. Principle of Trust in Negotiation

4. Principle of Distributive & Complex Negotiation

5. Win-win Principle

Section Ⅲ Practical Activities

1. Case Study

2. Role Play

3. Mini Negotiation

Negotiation Tips

Extended Activities

Chapter 3 Process of Business Negotiation & Communication

Section Ⅰ Forms&Approaches of Business Communication

1. Forms of Business Communication

2. The Five Planning Steps of Business Communication

Section Ⅱ Procedure of the Negotiation

1. Pre-negotiation Stage

2. Integrative Bargaining Stage

3. Decision-making & Action Stage

Section Ⅲ Practical Activities

1. Case Study

2. Role Play

3. Mini Negotiation

Negotiation Tips

Extended Activities

Chapter 4 Strategies & Background of Business Negotiation & Communication

Section Ⅰ Background of Business Communication

1. Economic Systems

2. Political Systems

3. Legal Systems

4. Linguistic Systems

5. Social Customs Systems

Section Ⅱ Strategies and Tactics of Negotiations

1. Choosing Suitable Style and Modes

2. Strategies of Pre-Strategies of Presentation

3. Strategies of Responsiveness

4. Offensive and Defensive Strategies

5. Strategies of Making Concessions

6. Towards Settlement

Section Ⅲ Practical Activities

……

Part 2 Practical Business Communication

Chapter 5 Oral Communication in Business

Chapter 6 Written Communication in Business(1)

Chapter 7 Written Communication in Business(2)

Chapter 8 Electronic Communication

Part 3 Practical Business Negotiation

Chapter 9 Sales Negotiation

Chapter 10 Investment Negotiation

Chapter 11 Technology Trade Negotiation

Chapter 12 International Business Contract Negotiation

Part 4 Intercultural Business Negotiation & Communication

Chapter 13 Intercultural Awareness in Business Activities

Chapter 14 Different Culture and Business Negotiation

Key to the Exercises

内容摘要:

《国际商务英语谈判与沟通》针对国际商务谈判的特点和要求,从实践的角度,分析研究了民国际商务谈判相关的国际惯例和国际商品交换过程的各种实际运作,以从事国际商务谈判的主要业务环节为主线,系统介绍了各环节的操作规程和国际惯例。

书籍规格:

书籍详细信息
书名国际商务英语谈判与沟通站内查询相似图书
9787040222043
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出版地北京出版单位高等教育出版社
版次1版印次1
定价(元)23.7语种简体中文
尺寸26装帧平装
页数印数 3000

书籍信息归属:

国际商务英语谈判与沟通是高等教育出版社于2007.08出版的中图分类号为 H31 的主题关于 国际贸易-贸易谈判-英语 的书籍。