出版社:清华大学出版社
年代:2010
定价:25.0
本书共12章,主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运等。这是一本面向高职高专类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易等专业专科层次学生的教材。
Chapter 1 Logistics
Text 1 What is Logistics?
Role Play 1 Placing an Order
Text 2 The Definition of Logistics
Role Play 2 Deliveries and Suppliers
Case Study Logistics at Wal-Mart
Test
Chapter 2 Supply Chain Management
Text 1 Role of Logistics in the Supply Chain
Role Play 1 Conversation with Forward Air President ( I )
Text 2 What is Supply Chain Management?
Role Play 2 Conversation with Forward Air President ( II )
Case Study Future Trends in Supply Chain Management
Test
Chapter 3 Transportation
Text 1 The Purpose of Transportation
Role Play 1 UK Transportation Conversation
Text 2 Definition of Transportation
Role Play 2 Ground Transportation
Case Study Yamato Transport Co., Ltd.
Test
Chapter 4 A Third Party Logistics Provider
Text I What is Outsourcing?
Role Play I Problems with a Client
Text 2 Definition of Third Party Logistics
Role Play 2 Sales Terminology
Case Study How to Select a Third-Party Logistics Provider
Test
Chapter 5 Retailing Logistics
Text 1 Retail Supply Chains
Role Play 1 A Retail Conversation
Text 2 Retailing Logistics in U.K.
Role Play 2 Meeting with Customers
Case Study Grampian Country Food Group
Test
Chapter 6 Chain Store
Text 1 Standardization of the Operation of Chain Stores——An Opinion
Role Play 1 British Food
Text 2 Definition of Chain Stores
Role Play 2 Bargaining at a Flea-Market
Case Study McDonalds Corporation
Test
Chapter 7 Distribution Center
Text 1 What Is a Distribution Center?
Role Play 1 Target Distribution Center
Text 2 Warehouse Management
Role Play 2 Distribution Opportunities
Case Study Turbocharged Warehouse & Distribution Center
Test
Chapter 8 Intermodal Transportation
Text 1 Containerization-Past,Present and Future
Role Play 1 Import and Export Business
Text 2 The Nature of Intermodalism
Role Play 2 The Economics
Case Study International Transportation Operation
Test
Chapter 9 Procurement
Text 1 Definition about Procurement
Role Play 1 An Office in the University of Paisley
Text 2 Application of Procurement Systems
Role Play 2 An Office in the University of Paisley
Case Study United Nations Procurement Methods
Test
Chapter 10 Information Management
Text 1 Logistics Information and Communication Technology
Role Play 1 Using a Computer
Text 2 Information Application
Role Play 2 Hooking Up My Computer
Case Study Use of EDI in the Supply Chain
Test
Chapter 11 Customer Service
Text 1 Eight Rules for Good Customer Service
Role Play 1 Customer Services ( I )
Text 2 Developing a Logistics Service Quality Scale
Role Play 2 Customer Services ( II )
Case Study Back-to-back Supply Chain Services Is More Than Just Logistics
Test
Chapter 12 Packaging
Text 1 Introduction to Packaging
Role Play 1 The Packaging ( I )
Text 2 Packaging Types
Role Play 2 The Packaging ( II )
Case Study Coca-Cola Company
Test
Appendix A Logistics Documents
Appendix B Abbreviations
Reference
《物流英语》是物流专业学生的一门必修课程,旨在培养学生在物流实践中的英语交流技能。《物流英语》共12章,主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。《物流英语》适合作为高职高专类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易等专业学生的教材。
书籍详细信息 | |||
书名 | 物流英语站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 清华大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 25.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 | 4000 |
物流英语是清华大学出版社于2010.出版的中图分类号为 H31 的主题关于 物流-英语-高等学校:技术学校-教材 的书籍。