物流英语
物流英语封面图

物流英语

欧阳斌, 张耀平, 主编

出版社:清华大学出版社

年代:2010

定价:25.0

书籍简介:

本书共12章,主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运等。这是一本面向高职高专类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易等专业专科层次学生的教材。

书籍目录:

Chapter 1 Logistics

Text 1 What is Logistics?

Role Play 1 Placing an Order

Text 2 The Definition of Logistics

Role Play 2 Deliveries and Suppliers

Case Study Logistics at Wal-Mart

Test

Chapter 2 Supply Chain Management

Text 1 Role of Logistics in the Supply Chain

Role Play 1 Conversation with Forward Air President ( I )

Text 2 What is Supply Chain Management?

Role Play 2 Conversation with Forward Air President ( II )

Case Study Future Trends in Supply Chain Management

Test

Chapter 3 Transportation

Text 1 The Purpose of Transportation

Role Play 1 UK Transportation Conversation

Text 2 Definition of Transportation

Role Play 2 Ground Transportation

Case Study Yamato Transport Co., Ltd.

Test

Chapter 4 A Third Party Logistics Provider

Text I What is Outsourcing?

Role Play I Problems with a Client

Text 2 Definition of Third Party Logistics

Role Play 2 Sales Terminology

Case Study How to Select a Third-Party Logistics Provider

Test

Chapter 5 Retailing Logistics

Text 1 Retail Supply Chains

Role Play 1 A Retail Conversation

Text 2 Retailing Logistics in U.K.

Role Play 2 Meeting with Customers

Case Study Grampian Country Food Group

Test

Chapter 6 Chain Store

Text 1 Standardization of the Operation of Chain Stores——An Opinion

Role Play 1 British Food

Text 2 Definition of Chain Stores

Role Play 2 Bargaining at a Flea-Market

Case Study McDonalds Corporation

Test

Chapter 7 Distribution Center

Text 1 What Is a Distribution Center?

Role Play 1 Target Distribution Center

Text 2 Warehouse Management

Role Play 2 Distribution Opportunities

Case Study Turbocharged Warehouse & Distribution Center

Test

Chapter 8 Intermodal Transportation

Text 1 Containerization-Past,Present and Future

Role Play 1 Import and Export Business

Text 2 The Nature of Intermodalism

Role Play 2 The Economics

Case Study International Transportation Operation

Test

Chapter 9 Procurement

Text 1 Definition about Procurement

Role Play 1 An Office in the University of Paisley

Text 2 Application of Procurement Systems

Role Play 2 An Office in the University of Paisley

Case Study United Nations Procurement Methods

Test

Chapter 10 Information Management

Text 1 Logistics Information and Communication Technology

Role Play 1 Using a Computer

Text 2 Information Application

Role Play 2 Hooking Up My Computer

Case Study Use of EDI in the Supply Chain

Test

Chapter 11 Customer Service

Text 1 Eight Rules for Good Customer Service

Role Play 1 Customer Services ( I )

Text 2 Developing a Logistics Service Quality Scale

Role Play 2 Customer Services ( II )

Case Study Back-to-back Supply Chain Services Is More Than Just Logistics

Test

Chapter 12 Packaging

Text 1 Introduction to Packaging

Role Play 1 The Packaging ( I )

Text 2 Packaging Types

Role Play 2 The Packaging ( II )

Case Study Coca-Cola Company

Test

Appendix A Logistics Documents

Appendix B Abbreviations

Reference

内容摘要:

《物流英语》是物流专业学生的一门必修课程,旨在培养学生在物流实践中的英语交流技能。《物流英语》共12章,主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。《物流英语》适合作为高职高专类物流专业学生的专业英语或双语教学教材,也可作为市场营销、国际贸易等专业学生的教材。

书籍规格:

书籍详细信息
书名物流英语站内查询相似图书
9787302220961
如需购买下载《物流英语》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地北京出版单位清华大学出版社
版次1版印次1
定价(元)25.0语种简体中文
尺寸26 × 19装帧平装
页数印数 4000

书籍信息归属:

物流英语是清华大学出版社于2010.出版的中图分类号为 H31 的主题关于 物流-英语-高等学校:技术学校-教材 的书籍。