管理
管理封面图

管理

(美) 马杜拉, 著

出版社:人民邮电出版社

年代:2006

定价:20.0

书籍简介:

本书是英语专业工商管理教材系列,介绍商务各职能领域的知识。

书籍目录:

Part 1 Managing Effectively

1 Levels of Management

Decision Making:Interaction among Management Layers

2 Functions of Managers

Planning

Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan

Organizing

Leading

Global Business:Conflicts with the Goal of a Multinational Corporation

Controlling

Global Business:Leadership Styles for Global Business

Integration of Management Functions

Use of Technology and Software to Improve Management Functions

Software to Improve Management Functions

Decision Making:Using Managerial Functions to Make Decisions

3 Managerial Skills

Conceptual Skills

Interpersonal Skills

Technical Skills

Deccision-Making Skills

Summary of Management Skills

Decision Making:Determining the Required Management Skills

4 How Managers Manage Time

Set Proper Priorities

Schedule Long Time Intervals for Large Tasks

Minimize Interruptions

Small Business Survey:How Managers Run Meetings Efficiently

Set Short-Term Goals

Delegate Some Tasks to Employees

Decision Making:How to Manage Time to Complete a Project

College Health Club:Planning at CHC

Summary

Key Terms

Review & Critical Thinking Questions

Discussion Questions

College Health club:Managing at CHC

Investing in a Business

Case:Applying Management Skills

Video Case:Managing at Caribou Coffee

Internet Applications

Dell's Secret to Success

In-Text Study Guide

Part 2 Organizational Structure

5 Purpose and Types of Organizational Structure

6 Accountability in an Organizational Structure

7 Distributing Authority among the Job Positions

8 Structures That Allow More Employee Input

9 Methods of Departmentalizing Tasks

Part 3 Improving Productivity and QUALITY

10 Resources Used for the Production Process

11 Selecting a Site

12 Selecting the Design and Layout

13 Production Control

14 Methods to Improve Production Efficiency

Summary

Key Terms

Review & Critical Thinking Questions

Discussion Questions

It's Your Decision:ProductionDecisions at CHC

Investing in a Business

Case:Selecting the Best Plant Site

Video Case:Quality Control at Canondale

Internet Applications

Dell's Secret to Success

In-Text Study Guide

Answers to In-Text Study Guide

Glossary

内容摘要:

《管理(第4版)》主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。

书籍规格:

书籍详细信息
书名管理站内查询相似图书
丛书名英语专业工商管理双语教学教材系列
9787115153784
如需购买下载《管理》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地北京出版单位人民邮电出版社
版次1版印次1
定价(元)20.0语种英文
尺寸26装帧平装
页数印数

书籍信息归属:

管理是人民邮电出版社于2006.11出版的中图分类号为 H31 的主题关于 企业管理-英语-高等学校-教材 的书籍。