商务英语写作
出版社：经济管理出版社
年代：2012
定价：38.0
书籍简介:
本书具有很强的针对性、实用性。编写的过程中，作者以实用、实训为导向，辅以理论要点的精炼讲解，并安排了大量实践性的训练任务，并提供参考答案和教学课件。在内容安排上，《商务英语写作》系统地介绍了商务信函的撰写，包括备忘录和便条、电子邮件和传真、通知、销售信、感谢信、抱怨信、邀请信、祝贺信、道歉信、慰问信、申请函、简历、会议日程、会议记录、商务报告、图表、以及外贸函电。
作者介绍:
书籍目录:
Chapter 1 Writing and Your Career
Ⅰ.THE IMPORTANCE OF PROFESSIONAL WRITING
Ⅱ.THE SPECIFIC SITUATIONS FOR BUSINESS WRITING
Ⅲ.THE KEY TO BUSINESS WRITING
Ⅳ.THE CRITERIA FOR GOOD PROFESSIONAL WRITING
SUMMARY
PRACTICE
Chapter 2 Writing Process
Ⅰ.RESEARCHING
Ⅱ.PLANNING
Ⅲ.DRAFTING
Ⅳ.POLISHING
Ⅴ.DESIGNING DOCUMENT
SUMMARY
PRACTICE
Chapter 3 Some Basics of Professional Writing
Ⅰ.PARTS OF BUSINESS CORRESPONDENCE
Ⅱ.WRITING BUSINESS MESSAGE
PRACTICE
Chapter 4 Conducting the Job Search
Ⅰ.STARTING THE EMPLOYMENT PROCESS
Ⅱ.PREPARING A SELF-APPRAISAL INVENTORY
Ⅲ.PREPARING A RESUME
Ⅳ.THE STYLES OF RESUME
SUMMARY
PRACTICE
Chapter 5 Selling Yourself to Employers
Ⅰ.PREPARING A COVER LETTER
Ⅱ.COMPLETING AN EMPLOYMENT APPLICATION
Ⅲ.INTERVIEWING
Ⅳ.FOLLOW-UP LETTERS
PRACTICE
Chapter 6 Writing Routine Business Correspondence
Ⅰ.MEMO WRITING
Ⅱ.WRITING FAXES
Ⅲ.WRITNG E-MAILS
Ⅳ.MEETING COMMUNICATIONS
Ⅴ.BLOGS
SUMMARY
PRACTICE
Chapter 7 Writing Order Letters and Letters of Inquiry
Ⅰ.SENDING ORDER MESSAGES
Ⅱ.WRITING INQUIRIES AND REQUESTS
Ⅲ.WRITING COLLECTION LETTERS
SUMMARY
PRACTICE
Chapter 8 Sales Letters
Ⅰ.PRINCIPLES OF WRITING SALES LETTERS
Ⅱ.PLANNING SALES LETTERS
Ⅲ.WRITING EFFECTIVE SALES LETTERS
PRACTICE
Chapter 9 Customer Relations Letters
Ⅰ.WRITING GOODWILL MESSAGES
Ⅱ.WRITING COMPLAINT LETTERS
Ⅲ.WRITING ADJUSTMENT LETTERS
UMMARY
PRACTICE
Chapter 10 Writing Business Reports
Ⅰ.THE FUNCTION OF BUSINESS REPORTS
Ⅱ.STEPS FOR WRITING BUSINESS REPORTS
Ⅲ.BUSINESS REPORT FORMAT
Ⅳ.GUIDELINES FOR WRITING REPORTS AT WORK
SUMMARY
PRACTICE
Appendix
Bibliography
内容摘要:
《高职高专“十二五”商务英语系列教材：商务英语写作》主要包括职业商务英语写作的基本特点、写作过程和工作申请资料、内部常用信函、商务信函和商务报告等职业商务英语写作要求，采用最新的商业情境和日常工作场所作为学习情境，有效地展示了不同类型职业商务英语文档的功能、范围和组织形式，利用最新的技术手段、互联网、电子邮件、商务博客和网络视频会议作为训练写作的媒介，使读者能从学习者成为实际工作中的成功写作者，提高职业商务英语写作的有效性，提升就业能力。
添加好友请备注(图书代寻_9787509620700)