出版社:东华大学出版社
年代:2011
定价:26.7
本书主要介绍商务活动中,英语书信、计划书、合同以及广告的特点和基本知识。可供英语专业、公共英语以及英语学习者做教材使用。
This book altogether eight parts,which, we think, are all related to communication in businesscontexts. The first part offers some remarks on English forBusiness, dealing with the features of business English and thesignificance of business communication. The next five partsrespectively relate to business letters, business plans, contracts,advertising, and trademarks with examples and illustrations. PartSeven presents commonly- used documents in international businesson sample basis. In the last part, the authors point out that it isimportant for people doing international business to raise theircross--cultural awareness.