配色速查手册

Chapter 01　色彩的基础知识1.1 光与色 ·································· 21.1.1 光与色 ············································· 21.1.2 光的性质 ········································· 21.2 色彩的关系 ·························· 51.2.1 三原色 ············································· 51.2.2 色彩的混合原理······························· 61.3 色彩的分类 ·························· 71.4 色彩的三要素 ······················ 81.4.1 色相················································· 81.4.2 明度················································· 91.4.3 纯度··············································· 101.4.4 色彩三要素的综合运用 ·················· 12Chapter 02　用色彩的对比与调和来表现创意2.1 色彩的对比方式 ················ 162.1.1 同时对比 ······································· 162.1.2 连续对比 ······································· 162.2 色彩的对比与调和 ············ 172.2.1 色相的对比 ···································· 172.2.2 色相的调和 ···································· 192.2.3 明度的对比 ···································· 222.2.4 明度的调和 ···································· 232.2.5 纯度的对比 ···································· 252.2.6 纯度的调和 ···································· 262.3 无彩色的对比与调和 ········ 282.4 色彩的面积对比与调和 ···· 292.5 色彩的位置对比与调和 ···· 312 \ 配色速查手册——创意色Chapter 03　色彩的意象表现3.1 红色 ···································· 343.2 橙色 ···································· 363.3 黄色 ···································· 373.4 绿色 ···································· 383.5 蓝色 ···································· 403.6 紫色 ···································· 423.7 黑白灰 ································ 43Chapter 04　以性格为主的创意配色活泼 ··························································· 48老年 ··························································· 50慈善 ··························································· 52青春 ··························································· 54天真 ··························································· 56沉稳 ··························································· 58文静 ··························································· 60冷漠 ··························································· 62热情 ··························································· 64成熟 ··························································· 66勇敢 ··························································· 68温柔 ··························································· 70端庄 ··························································· 72Chapter 05　以情感为主的创意配色喜悦 ··························································· 76紧张 ··························································· 78哀悼 ··························································· 80烦躁 ··························································· 82压抑 ··························································· 84愤怒 ··························································· 86豪迈 ··························································· 88友爱 ··························································· 90悲痛 ··························································· 92和善 ··························································· 94忧愁 ··························································· 96兴奋 ··························································· 98思念 ························································· 100激情 ························································· 102目录 / 3Chapter 06　以风景为主的创意配色海景 ························································· 106荒凉 ························································· 108夕阳 ························································· 110森林 ························································· 112雪色 ························································· 114烂漫 ························································· 116明朗 ························································· 118秀丽 ························································· 120茂盛 ························································· 122怡人 ························································· 124明净 ························································· 126幽深 ························································· 128明媚 ························································· 130清幽 ························································· 132辽阔 ························································· 134淡雅 ························································· 136Chapter 07　以服装为主的创意配色华丽 ························································· 140运动 ························································· 142森女 ························································· 144新潮 ························································· 146淑女 ························································· 148中性 ························································· 150高贵 ························································· 152海军风······················································ 154洛丽塔······················································ 156简约 ························································· 158清新 ························································· 160熟女风······················································ 162休闲 ························································· 164朴素 ························································· 166Chapter 08　以食品为主的创意配色新鲜 ························································· 170冰爽 ························································· 172酥脆 ························································· 174美味 ························································· 176苦涩 ························································· 178麻辣 ························································· 180滋滑 ························································· 182绵软 ························································· 184酸爽 ························································· 186香甜 ························································· 1884 \ 配色速查手册——创意色Chapter 09　以家居为主的创意配色舒爽 ························································· 192乡村 ························································· 194浪漫 ························································· 196复古 ························································· 198素雅 ························································· 200温馨 ························································· 202田园 ························································· 204豪华 ························································· 206Chapter 10　以建筑为主的创意配色教育 ························································· 210商业 ························································· 212古朴 ························································· 214娱乐 ························································· 216办公 ························································· 218Chapter 11　以包装为主的创意配色清爽 ························································· 222醒目 ························································· 224质感 ························································· 226厚重 ························································· 228淳朴 ························································· 230轻薄 ························································· 232卡通 ························································· 234实惠 ························································· 236柔雅 ························································· 238高档 ························································· 240天然 ························································· 242优雅 ························································· 244怀旧 ························································· 246Chapter 12　以广告为主的创意配色对比 ························································· 250抽象 ························································· 252沉重 ························································· 254环保 ························································· 256鲜明 ························································· 258幽默 ························································· 260

我们所生活的世界是一个七彩的世界，五颜六色、琳琅满目的色彩都在无声地诉说着这个世界中的一切事物，这些色彩究竟代表了什么？他们之间会构成什么样的创意搭配？他们构成的各式搭配又会带来什么样的味道？本书将通过一种直观的方式来解决这些疑问，为读者讲述一个创意色彩搭配的世界。全书共分为12章，第1章主要阐述了色彩的基础知识，使读者能了解到什么是色彩，为之后能更好地理解各种色彩的组合与搭配奠定基础；第2章主要从理论上分析了什么样的搭配可以体现创意；第3章则从色彩出发，为读者讲述色彩的意向表现；剩下的部分则是从性格、情感、风景、服装、食品、家具、建筑、包装、广告9个方面为读者具体解析创意配色及其所带来的情感体验。本书希望通过这种层层递进、深入浅出的讲述方式能够使读者提升创意配色能力与审美力。与此同时，丰富且贴切的实例解析、结合关键词的配色方案也是本书的特色之一，通过这样的方式，读者不仅能够对创意配色有更加直接的观感，而且能与理论相结合，进一步提升自己对于创意配色的理解，从而能更加轻松地将创意配色运用到实践中去，这也是编者希望通过本书所达到的目的。