营销管理

Module 1 Changing World of Sales ManagementPart 1 Describing the Personal Selling Function Module 2 Overview of Personal Selling Appendix 2 Sales CareersPart 2 Defining the Strategic Role of the Sales Function Module 3 Organizational Strategies and the Sales Function Module 4 Sales Organization Structure and Salesforce Deployment Appendix 4 Developing ForecastsPart 3 Developing the Salesforce Module 5 Staffing the Salesforce:Recruitment and Selcection Module 6 Continual Development the Part 4 Directing the Salesforce Module 7 Sales Management Leadersiop and Supervision Module 8 Motivation and Reward System ManagementPart 5 Determining Salesforce Effectiveness and Performance

Module 1 Changing World of Sales ManagementPart 1 Describing the Personal Selling Function Module 2 Overview of Personal Selling Appendix 2 Sales CareersPart 2 Defining the Strategic Role of the Sales Function Module 3 Organizational Strategies and the Sales Function Module 4 Sales Organization Structure and Salesforce Deployment Appendix 4 Developing ForecastsPart 3 Developing the Salesforce Module 5 Staffing the Salesforce:Recruitment and Selcection Module 6 Continual Development the Part 4 Directing the Salesforce Module 7 Sales Management Leadersiop and Supervision Module 8 Motivation and Reward System ManagementPart 5 Determining Salesforce Effectiveness and Performance Module 9 Evaluating the Effectiveness and Performance Module 10 Evaluating the Performance of SalespeopleCasesGlossaryNotesIndex

本书介绍了销售管理发展趋势和相关问题的最新信息，有助于帮助学生奠定深厚的理论基础、学习21世纪所需的各种创新性技巧。模块化的内容设计，有助于教师根据具体需要安排教学。