大学商务英语综合教程

Lead-in............................................................................................................2

Reading: Head-to-head in the Clouds........................................3

Business Practice...................................................................................14

Relevant Extension..............................................................................21

Unit 1 Competition ...............................1

Lead-in.........................................................................................................28

Reading: Retail’s Little Guys Come Back................................29

Business Practice...................................................................................40

Relevant Extension..............................................................................46

Unit 2 Retailing ..................................27

Lead-in.........................................................................................................54

Reading: Taking E-Commerce to the Next Level...............55

Business Practice...................................................................................65

Relevant Extension..............................................................................69

Unit 3 E-Commerce .............................53

Lead-in.........................................................................................................76

Reading: Employees Want to Hear It “Straight” from

the Boss’s Mouth...................................................................................77

Business Practice...................................................................................88

Relevant Extension..............................................................................95

Unit 4 Communication .......................75

大学商务英语综合教程（第二版）

学生用书 2

VI

Lead-in......................................................................................................132

Reading: The Search for Talent.................................................133

Business Practice................................................................................145

Relevant Extension...........................................................................156

Unit 6 Human Resources ..................131

Lead-in......................................................................................................164

Reading: Why Good Times Are the Most Dangerous..165

Business Practice................................................................................176

Relevant Extension...........................................................................181

Unit 7 Business Crisis .......................163

Lead-in......................................................................................................190

Reading: Integrating Ethics at the Core..............................191

Business Practice................................................................................202

Relevant Extension...........................................................................208

Unit 8 Business Ethics ......................189

Lead-in......................................................................................................104

Reading: Customer Service Champs......................................105

Business Practice................................................................................116

Relevant Extension...........................................................................125

Unit 5 Customer Service ...................103

UNIT

VII

Lead-in......................................................................................................216

Reading: Exports Are Giving the Economy a Surprise

Lift..........................................................................................216

Business Practice................................................................................228

Relevant Extension...........................................................................233

Unit 9 International Trade ...............215

Lead-in......................................................................................................240

Reading: Emerging Giants...........................................................241

Business Practice................................................................................251

Relevant Extension...........................................................................261

Unit 10 Globalization .........................239

附录１ Glossary ................................................... 269

附录２ Phrases & Expressions ............................ 281

附录３ Activity File .............................................. 287

本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员使用。

本教材的编写宗旨是：遵循现代外语教学理念和应用语言学专门用途英语的
教学原则；充分考虑学习者在经济、贸易、金融、管理等方面的专业需求，力求
以人为本，将英语技能的培养和专业知识的学习有机地结合起来，满足学生在专
业和英语两方面的需求；提高学生的商务英语交际能力；拓宽学生的知识领域，
全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用，也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用，还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨，综合应用性强。本教材的每个单元由 “ 导入活动（Leadin）”“ 阅读活动（Reading）”“ 商务实践（Business Practice）” 和 “ 专业扩展（Relevant Extension） ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径： ftp://ftp.tup.tsinghua.edu.cn。