大学商务英语综合教程学生用书

unit one intellectual property

lead-in

reading: uncaptured fortunes in intellectual

property

case discussion

relevant extension

unit tow logistics

lead-in

reading: forward thinking on freight

forwarding

case discussion

relevant extension

unit three raising finance

lead-in

reading: a borrower be

case discussion

relevant extension

unit four risk management

lead-in

reading: a cultural fix for risk management

failure

case discussion

relevant extension

unit five banking

lead-in

reading: banking the buffalo way

case discussion

relevant extension

unit six insurance

lead-in

reading: the sharp end

case discussion

relevant extension

unit seven financial securities

lead-in

reading: riders on the storm

case discussion

relevant extension

unit eight currency

lead-in

reading: smarter ways to make currency

plays

case discussion

relevant extension

unit nine accounting

lead-in

reading! the power of storytelling

case discussion

relevant extension

unit ten taxation

lead-in

reading: coursing through the gray areas

case discussion

relevant extension

附录 1 glossary

附录 2 phrases & expressions

附录 3 writing file

本教程为普通高等教育“十一五”国家级规划教材，选材涉及当今国际经济贸易和商务的重要领域，内容实用，场景典型，时代感强，语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以利激发学生的学习热情和实践欲望。本教程适合大学商务英语专业的学生及准备参加BEC（Business English Certificates）等商务英语考试的人员使用。