综合商务英语

Part One Business Communicati 商务沟通技能

Unit 1 Oral Presentation口头报告

Learning Objecfives学习目标

Speaking Activities口语活动

A．Tips of Public Speaking公共演讲技巧

B．Steps of Oral Presentation口头报告步骤

Listening Activities听力活动

A．How to Overcome Stage Fright如何克服怯场

B．A Company Identity Presentation一场公司形象报告

Skill-Building Strategies：Business Presentation技能建构策略：商务演讲

The Three—Step Process for Developing Oral Presentations

Classic Presentation Structure

Composing Your Presentation

Delivery and Style

Presentation Assessment Form

Handling Questions Responsively

Oral Functions Bank口语实用句型

Business English Activities商务英语活动

Practical Business Writing：Bnsiness Letter Int实用商务写作：商务信函介绍

Notes注释

Unit 2 Communicating and Networking交流与联络

Learning Objectives学习目标

Speaking Activities口语活动

A．Talking About Communication谈论交流

B．What Is Socializing？何谓社交？

Listening Activities听力活动

A．Small Talks闲聊

B．Five Tips on Social Networking for网络社交商务五种技巧

Skill—Building Strategies：Communicating and Networking技能建构策略：交流与联络

Communication and Career Success

Effective Communication

Using Technologies to Improve Business Communication

Fundamentals of Social Networking

Three Emerging Trends

How to Use Facebook for Business

Oral Functions Bank口语实用句型

Business English Activities商务英语活动

Practical Business Writing：Job Appficatio Letters实用商务写作：工作应聘函

Notes注释

Unit 3 Job Interview工作面试

Learning Objectives学习目标

Speaking Activities口语活动

A．Tips for Acing the Job Interview工作面试取胜技巧

B．Is This a Good Candidate for the Job？这个应聘人合适吗？

Listening Activities听力活动

A．An Extract of a Job Interview工作面试情景片断

B．Unforgettable Interview Experience难忘的面试经历

Skill—Building Strategies：Job Interview技能建构策略：工作面试

Interview Concept

Interviewer Preparation

Interview Structure

Interviewer Goals and Expectations

Strategies in Answering Interview Questions

Oral Functions Bank口语实用句型

Business Engfish Activities商务英语活动

Practical Business Writing：Resume实用商务写作：简历

Notes注释

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Part Two Business Theories and Applications 商务理论与应用

《综合商务英语》的整体教学目标是培养学习者的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应与发展能力以及综合运用各种知识、技能和策略解决商务场景实际问题的能力。
　　《综合商务英语》内容的选取围绕话题展开，话题的选取指导线为学生“走出校门-走上社会-走进公司和商务场景-从公司低层走向高层-自主创业-国际商务竞争”层层成长历程中所需要的知识、理论、技能和策略。
　　《综合商务英语》适用对象为中高级英语学习者，可作为公共英语研究生选修教材，MBA学生选修教材，英语专业选修教材、商务英语专业教材，也可作为大学英语选修教材，还可作为商界人士学习使用或相关行业培训教材。