会展英语
会展英语封面图

会展英语

雷兵, 杨晓梅, 主编

出版社:东北财经大学出版社

年代:2008

定价:21.0

书籍简介:

本教材由四个单元组成,包括展前、展中、展后和会议。每个单元又由若干课构成,每课都有中文导读、英文导入、情景对话、实用句型、课文、注释、练习以及更多阅读等部分。练习包括回答问题、角色扮演、阅读理解和翻译等。

书籍目录:

Unit1PreparationforExhibition(展前)

LessonOneBriefIntroductiontoConventionsandExhibitions

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonTwoPlanningtheExhibition

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonThreeExhibitionMarketing

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonFourInvitation

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

Unit2AttheExhibition(展中)

LessonOneReceivingClients

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThFee:IntensiveReading

SectionFour:ReadMore

LessonTwoSalesPresentation

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonThreeBusinessNegotiation

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonFourSigningaContract

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThFee:IntensiveReading

SectionFour:ReadMore

LessonFiveOrganizingActivities

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

Unit3ExhibitionFollow-Up(展后)

LessonOneFollow-uDBusinesses

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonTwoExhibitionResultsAnalysis

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

Unit4Convention(会议)

LessonOneBookingaMeeting

SectionOne:kadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonTwoPreparationforInternationalConvention

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFoLlr:ReadMore

LessonThreeOpeningandClosingCeremony

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

LessonFourNotice

SectionOne:Leadin

SectionTwo:SpeakandAct

SectionThree:IntensiveReading

SectionFour:ReadMore

附录1主要国际会议、展览行业组织

附录2会展词汇与术语

主要参考文献

练习参考答案

内容摘要:

  本教材从情景对话入手,培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容,涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习,而是将职业技能的训练贯穿于英语学习中,使学习者感到明确的职业指向性。本教材不仅可以作为中高等职业院校会展专业学生的教材,还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

书籍规格:

书籍详细信息
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出版地大连出版单位东北财经大学出版社
版次1版印次1
定价(元)21.0语种简体中文
尺寸26装帧平装
页数 160 印数 3000
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书籍信息归属:

会展英语是东北财经大学出版社于2008.12出版的中图分类号为 H31 的主题关于 展览会-英语-高等学校:技术学校-教材 的书籍。