国际商务英语

Chapter 1 International Trade

Section A Introduction

Section B Barriers to International Trade

Section C The World Trade Organization

Chapter 2 International Marketing

Section A Introduction

Section B The Product Life Cycle

Section C The Pricing Process

Chapter 3 International Law and Practices

Section A Introduction

Section B Introduction to the Law of WTO

Section C International Chamber of Commerce

Chapter4 International Tourism

Section A Introduction

Section B Tourism Can Play a Key Role in Stimulus Programs

Section C The International Tourism Partnership

Chapter5 InternationaITransportation

Section A Introduction

Section B Functions of Transportation

Section C The International Transportation Management Association"

Chapter 6 International Business Writing

Section A Introduction

Section B Writing Principles of the Business Letter

Section C Letters for Establishing Business Relations

Chapter 7 Contract

Section A Introduction

Section B Some Circumstances of Setting a Contract

Section C Contractual Theory

Chapter8 InternationaITendering

Section A Introduction

Section B Bidding

Section C Legal Liability

Chapter 9 International Investment

Section A Introduction

Section B Investment Risk

Section C Investment Management

Chapter 10 International Monetary System

Section A Introduction

Section B International Monetary Fund

Section C The European Monetary System

Chapter 11 Electronic Commerce

Section A Introduction

Section B Introduction of Credit Cards

Section C The Main Instruments of Electronic Commerce

Chapter 12 International Banking Business

Section A Introduction

Section B Risk Management

Section C Balance Sheet

附录一 常用商务英语名词缩略语及其英汉对照

附录二常用贸易术语英汉对照

附录三参考译文

附录四 习题参考答案

参考文献

《国际商务英语》内容选材范围广泛，词汇专业性强，文章篇幅适宜、实用性强，语言规范、流畅，注释详细、全面，是学习国际商务英语的良好工具。全书分为12章，含盖了国际贸易、国际营销、国际法律和管理、国际旅游、国际运输、国际贸易协作、合同、国际招标、国际投资、国际货币体系、电子商务以及银行业务等方面内容。
　　《国际商务英语》可以作为高等学校国际贸易专业的教材，也可供相关从业人员参考。