经济管理专业英语
经济管理专业英语封面图

经济管理专业英语

戴贤远, 主编

出版社:北京大学出版社

年代:2009

定价:31.0

书籍简介:

本教材的课文选自美国著名大学商学院里通用的本科生及研究生的教材,包括微观经济学,宏观经济学,货币银行学,国际市场营销学等14个部分。此次修订作者根据教学的需要在每部分之后增加了讨论题等内容。

书籍目录:

PART ONE MICROECONOMICS The Concept of Utility How Markets FunctionPART TWO MACROECONOMICS Outlays and Components of Demand Maeroeconomic PolicyPART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis TestingPART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word ProcessingPART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the Business

PART ONE MICROECONOMICS The Concept of Utility How Markets FunctionPART TWO MACROECONOMICS Outlays and Components of Demand Maeroeconomic PolicyPART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis TestingPART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word ProcessingPART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the BusinessPART SIX MARKETING Pulling and Pushing Marketing Strategies in a Market-Oriented System The Many Faces of Personal SellingPART SEVEN MANAGERIAL FINANCE Motives for Using Debt Trade Credit PART EIGHT ORGANIZATIONAL BEHAVIOR What Is OBM? Areas of ApplicationPART NINE FINANCIAL ACCOUNTING Elements of the Accounting Model Accounting ReportsPART TEN MONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital MarketPART ELEVEN STRATEGIC MANAGEMENT Company Goals:Survival, Growth, Profitability Strategic Considerations for Multinational FirmsPART TWELVE INTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and CompetitivenessPART THIRTEEN INTERNATIONAL MARKETING Advertising Abroad-Creative Challenges Evaluating Alternatives for International OperationsPART FOURTEEN INTERNATIONAL BUSINESS The International Rules of Commercial Policy Foreign Direct InvestmentAPPENDIX A READINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Financial Management Global Advertising Regulations Financial Intermediation: Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of China's Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing CountriesAPPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONSAPPENDIX C SAMPLES OF GOOD SENTENCESAPPENDIX D BUSINESS LETTERS APPENDIX E SAMPLES OF FOOTNOTESAPPENDIX F SAMPLES OF BIBLIOGRAPHIESAPPENDIX G RESUMtEAPPENDIX H MEMORANDUMAPPENDIX I TRANSLATION

内容摘要:

英语是经济管理领域里各个专业的重要工具,在网络时代里,更是如此。学习专业英语时,一定要告别公共英语学习的各种课本,专攻专业书籍。阅读专业书籍是学生到达自如英语境地之前的最后一个艰难台阶。 《经济管理专业英语(第四版)》的课文分为14个部分,每部分都配选了阅读材料,并附有学习提示(suggestions for Further Study)和思考题。 全书课文内容涉及微观经济学、宏观经济学、决策统计分析、管理信息系统、运营管理学、市场营销学、财务管理、组织行为学、财务会计、货币银行学、战略管理学、国际经济学、国际市场营销学和国际商业学。 本书的学习提示部分十分实用,考虑了专业英语的教学以及未来的应用,内容包括学习方法概说、新单词记忆、读、听、写、说、写作精要、语感、业务信函、注释格式、参考文献格式、个人简历格式、便笺格式以及翻译要则。 《经济管理专业英语(第四版)》在全书14个部分里,随课文内容和学习提示设计了思考题,目的是把经济管理专业英语的教学引向深处。各部分的思考题均分为两组,一组是针对专业学习的,让学生去寻找专业理论深处的答案;另一组是针对英语学习的,引导学生跟随书中的学习提示,讨论英语学习深处的内容。 《经济管理专业英语(第四版)》展示了一个成熟的和广义的经济管理专业英语教学体系,并引导教学融入现实世界。

书籍规格:

书籍详细信息
书名经济管理专业英语站内查询相似图书
丛书名大学英语立体化网络化系列教材
9787301149416
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出版地北京出版单位北京大学出版社
版次4版印次15
定价(元)31.0语种简体中文
尺寸23装帧平装
页数印数

书籍信息归属:

经济管理专业英语是北京大学出版社于2009.02出版的中图分类号为 H31 的主题关于 经济管理-英语-高等学校-教材 的书籍。