商务英语阅读教程

Unit 1 The American Business System

Text A

Elements of American Business Enterprise System

Text B

Business——A Key Social Institution

Text C

WTO Sees 9% Global Trade Decline in 2009 as Recession Strikes

Unit 2 Electronic Commerce

Text A

E-markets Promise a More Efficient Economy

Text B

An Online Shopper's Guide to E-Payments

Text C

Ten Things You Really Should Know About E-Commerce

单元自测

Test 1

Test 2 Marketing Environment

Test 3 Factors of Marketing Performance

Test 4 Target Market

Test 5 Common Marketing Mistakes

Test 6 Common-Sense E-Mail Marketing Rules

Unit 3 Marketing and Target Markets

Text A

Tips for the Single Traveler

Text B

American Express Business Travel Announces 2010 Global Business

Travel Forecast

Text C

Save Money on Business Travel

Unit 4 Corporate Strategy

Text A

Planning for Your Next CEO

Text B

How Organizational Culture Can Change

Text C

How to Take Your Business to the Next Level

单元自测

Test 1 Business and You

Test 2 Planning A Job Campaign

Test 3 Preparing a Resume

Test 4 Distinctions between Small Businesses and Large Businesses

Test 5 Employment Opportunity

Unit 5 Globalization

Text A

What Is Globalization?

Text B

Globalization Today

Text C

Effects of globalization

Unit 6 Consumer Behavior

Text A

Consumers in the Future Demographics

Text B

Sociocuhural Influences on Consumer Behavior

Text C

Consumer Decisions

单元自测

Test 1 Human Resource Management

Test 2 Management Recruitment and Selection

Unit 7 Working Through Cross Culture

Text A

Cross-Cultural Team-Building

Text B

Cross-Cultural Negotiations

Text C

Cross-Cultural Motivation

Unit 8 Merger，Acquisition and Restructuring

Text A

The Return of the Deal

Text B

Nuclear Contamination

Text C

New Ties for VW， GM and Peugeot Citroen Asian Alliances

——Three Deals Signal the Way Forward for the Car Industry

单元自测

Test 1 Preparation before Business Negotiation

Test 3 Amendment of the L/C

Test 4 Negotiating

Unit 9 Brand Management

Text A

Integrated Marketing Strategies Building and Maintaining Brand

Awareness and Identity

Text B

Building Powerful Strategies that Strengthen Brand Equity

——-Creating the Preeminent Global Brand

Text C

Brand Management

Unit 10 Corporate Culture

Text A

Corporate Culture

Text B

Understanding and Assessing Corporate Culture

Text C

Corporate Culture and Performance

单元自测

Test |

Test 2 Pricing by Producers

Test 3 Marketing Planning

Test 4 Organization

Test 5 Determining a Product Price

Unit 11 Leadership

Text A

How to Be a Leader

Text B

Zhang Yin——China's Leading Woman Entrepreneur

Text C

Leadership Qualities

Unit 12 Advertising Media

Text A

Planning Your Advertising Budget

Text B

Evaluating Advertising Results

Text C

Advertising Media and Marketing Media Planning

单元自测

Test 1 Balance of Payments & Trade

Test 2 Some Balances of Payments Concepts

Unit 13 Business Communication

Text A

Why Good Communication Is Good Business

Text B

Eight Steps to Success in Negotiating

Text C

International Business Gift Giving Customs （Overview）

Unit 14 Information System

Text A

Approaches to business information collecting

Text B

Computers and Information Systems

Text C

Computer and Information System Managers：Nature of the Work

Unit 15 International Business Law

Text A

The UCC and IBLC

Text B

McDonald's Coffee Case

Text C

Four Strategies to Think like a Lawyer

参考文献

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