营销管理

arketing Strategy--An Overview (9-500-005) Tesco PIc. (9-503-036) Warner-Lambert Ireland: Niconil (9-593-008) Creating Value (9-501-039) Xerox: Book-in-Time (9-599-119) Omnite! Pronto Italia (9-501-002) Market Segmentation, Target Market Selection and Product Positioning (9-501-018) TiVo (9-501-038) Aqualisa Quartz: Simply a Better Shower (9-502-030) Integrated Marketing Communications (9-599-087) Colgate-Palmolive Company: The Precision Toothbrush (9-593-064) Going to Market (9-599-078) Goodyear: The Aquatred Launch (9-594-106) Avon.corn (A) (9-503-016) Avon.com (B) (9-503-041)

arketing Strategy--An Overview (9-500-005) Tesco PIc. (9-503-036) Warner-Lambert Ireland: Niconil (9-593-008) Creating Value (9-501-039) Xerox: Book-in-Time (9-599-119) Omnite! Pronto Italia (9-501-002) Market Segmentation, Target Market Selection and Product Positioning (9-501-018) TiVo (9-501-038) Aqualisa Quartz: Simply a Better Shower (9-502-030) Integrated Marketing Communications (9-599-087) Colgate-Palmolive Company: The Precision Toothbrush (9-593-064) Going to Market (9-599-078) Goodyear: The Aquatred Launch (9-594-106) Avon.corn (A) (9-503-016) Avon.com (B) (9-503-041) Pricing: A Value-Based Approach (9-500-071) Brands and Branding (9-503-045) UNICEF (9-503-032) Note on Customer Management (9-501-044) Fabtek (A) (9-592-095) Fabtek (B) (9-592-096) Starbucks: Delivering Customer Service (9-504-016) Sustaining Value (9-501-045) Zucamor S.A.: Global Competition in Argentina (9-599-096)

这是本由美国哈佛商学院提供版权的关于营销管理的全英文书籍。它主要通过案例教学，案例不仅运用于讨论研究，还作为概念或原理的例子、说明来使用。因此，它在相关领域的书籍中具有很高评价。