体验商务英语教师用书
出版社：高等教育出版社
年代：2012
定价：45.0
书籍简介:
本书为配套教师用书，内容包括课文讲解、听力文本、录像文本等，后附出题软件。
书籍目录:
Notes on units
Unit 1 Communication
At a glance
Business brief
Lesson notes
Unit 2 International marketing
At a glance
Business brief
Lesson notes
Unit 3 Building relationships
At a glance
Business brief
Lesson notes
Unit 4 Success
At a glance
Business brief
Lesson notes
Unit 5 Job satisfaction
At a glance
Business brief
Lesson notes
Unit 6 Risk
At a glance
Business brief
Lesson notes
Unit 7 E-commerce
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Team building
At a glance
Business brief
Lesson notes
Unit g Raising finance
At a glance
Business brief
Lesson notes
Unit 10 Customer service
At a glance
Business brief
Lesson notes
Unit 11 Crisis management
At a glance
Business brief
Lesson notes
Unit 12 Management styles
At a glance
Business brief
Lesson notes
Unit 13 Takeovers and mergers
At a glance
Business brief
Lesson notes
Unit 14 The future of business
At a glance
Business brief
Lesson notes
Revision
Unit B
Text Bank
Teacher's notes
Unit 1 Communication
Communication with employees
The communication value of corporate websites
Unit 2 International marketing
The fate of global brands
Moving your brand image upmarket
Unit 3 Building relationships
Partnering among consultancies
Blogging as a relationship tool
Unit 4 Success
A company strategy for a successful product
A record year for a supermarket chain
Unit 5 Job satisfaction
Managing flexible working practices
Satisfying employees and customers
Unit 6 Risk
The priority of safety
The risk of loss of brand value and reputation
Unit 7 E-commerce
Internet shopping - ten years on
User-friendliness
Unit 8 Team building
Managing teams across different countries and cultures
Team-building exercises
Unit 9 Raising finance
Options for start-up companies
An alternative to the banks
Unit 10 Customer service
Using technology to handle customers
Customer satisfaction surveys
Unit 11 Crisis management
Managing crises effectively
Carrying out a rescue plan
Unit 12 Management styles
Leadership qualities
The advantages of diplomats
Unit 13 Takeovers and mergers
A year after a merger
How to manage takeovers and mergers
Unit 14 The future of business
Solving impossible problems
Keeping up with technology
Text bank answer key
Resource Bank
Teacher's notes
Unit 1 Communication
Problem-solving on the phone
Unit 2 International marketing
Brainstorming
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Handling difficult situations
Unit 6 Risk
Reaching agreement
Unit 7 E-commerce
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating: tactics
Unit 10 Customer service
Active Iistening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Management styles
Socialising: putting people at ease
Unit 13 Takeovers and mergers
Summarising in presentations
Unit 14 The future of business
Tele p h o ning:getting the right information
Appendix
Translation reference
Business brief
Reading
Audio scripts
内容摘要:
《体验商务英语教师用书4（第2版）》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，多维度拓展商务英语语言及交际能力，着力打造精品。
书籍规格:
| 书籍详细信息 | |||
| 书名 | 体验商务英语教师用书站内查询相似图书 | ||
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| 出版地 | 北京 | 出版单位 | 高等教育出版社 |
| 版次 | 2版 | 印次 | 1 |
| 定价(元) | 45.0 | 语种 | 简体中文 |
| 尺寸 | 29 × 21 | 装帧 | 平装 |
| 页数 | 印数 | 3000 | |
书籍信息归属:
体验商务英语教师用书是高等教育出版社于2012.8出版的中图分类号为 H31 的主题关于 商务－英语－高等学校－教学参考资料 的书籍。
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