商务英语综合教程学生用书

Unit One　Keys to Being a Successful Entrepreneur　Text A Seven Key Qualities of Successful Entrepreneurs　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty　Text C Entrepreneurs Share Courage, Other Common TraitsUnit Two　Office Politics　Text A Managing Office Politics　Text B Case Study: Ask Annie -- HOW to Survive Office Politics　Text C Power PlaysUnit Three Real Work at Home lobs　Text A Home-Based Business　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories　Text C How to Start Your Own Business.Unit Four　Employee Turnover　Text A Glad To See You Go : The Benefits of Employee Turnover　Text B Case Study: Why are We Losing All Our Good People ?

Unit One　Keys to Being a Successful Entrepreneur　Text A Seven Key Qualities of Successful Entrepreneurs　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty　Text C Entrepreneurs Share Courage, Other Common TraitsUnit Two　Office Politics　Text A Managing Office Politics　Text B Case Study: Ask Annie -- HOW to Survive Office Politics　Text C Power PlaysUnit Three Real Work at Home lobs　Text A Home-Based Business　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories　Text C How to Start Your Own Business.Unit Four　Employee Turnover　Text A Glad To See You Go : The Benefits of Employee Turnover　Text B Case Study: Why are We Losing All Our Good People ?　Text C Overcoming Job Burnout Unit Five　Customer Management　Text A Surviving in the Age of Rage　Text B Case Study: The Right Way to Manage Unprofitable Customers　Text C Air RageUnit Six　Market Expansion　Text A How to Expand Your Market　Text B Case Study: Golden Arches Galore　Text C Grow Your BusinessUnit Seven Localization Strategy　Text A Localize Your Product to G10balize Your Business　Text B Case Study: Going Local　Text C What Is Localization?Unit Eight Monopoly　Text A The De Beers Story: A New Cut on an Old Monopoly　Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory　Text C Blood Diamond: AfricaUnit Nine　Global Tourism　Text A The Tourism Time Bomb　Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks　Text C Tower of London -- The Most Haunted Building in LondonUnit Ten　Green Business　Text A Is Earth Day the New Christmas?　Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference　Text C The New American Buzzword is "Green" Unit Eleven The Beauty Industry　Text A Beauty Industry Needs Facelift　Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover　Text C Indian Male Beauty Industry BoomsUnit Twelve A Return to Thrift　Text A The Seven Deadly Sins That Lead to Debt　Text B Case Study: Coffee, Lipstick and Economy　Text C Top Five Money Mistakes Men Make

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。