汽车英语
汽车英语封面图

汽车英语

易霞妮, 朱煜昱, 主编

出版社:上海交通大学出版社

年代:2014

定价:32.0

书籍简介:

本书是高等等职业技术学校通用教材,主要介绍了汽车商务过程中的各个环节,如汽车说明书、性能介绍、交易方式、合同、提单、售后服务以及商务信函等知识点,内容详实,简洁明了。适用于汽车商务专业教学,亦可供汽车商务人员参考。

书籍目录:

Unit 1 Do You Know Automotive History?

Reading One Automotive History and Automobile Brands

Reading Two The 1984 Ferrari 400i Featured Fuellnjection

Unit 2 Do You Know Basic Structures of Automobiles?

Reading One Basic Structures of Automobiles

Reading Two Engine Operating Principles

Unit 3 Do You Know Car Salesman Etiquette?

Reading One Car Salesman Etiquette

Reading Two How to Improve Communication Skills in Business?

Unit 4 How to Succeed in Your Career in Car Sales?

Reading One How to Succeed in Your Career in Car Sales?

Reading Two What Salespeople Should Know about Women Buyers

Unit 5 How to Buy a Used Car?

Reading One Guide for Buying a Used Car

Reading Two Buying a Used Car

Unit 6 How to Negotiate Automotive Business with Clients?

Reading One How to Get a Good Deal on Your Trade-In Car

Reading Two How to Bargain for the Car at the Dealership

Unit 7 Do You Know Automobile Insurance?

Reading One How Car Insurance Works

Reading Two What Determines the Price of My Auto Insurance Policy?

Unit 8 How to Fill in Automotive Contracts?

Reading One Contract ofVehicle Purchase and Sales

Reading Two Personal Private Car Loan

Glossary

Achievement Test and Keys

References

内容摘要:

《汽车英语/“十二五”职业教育国家规划教材》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过《汽车英语/“十二五”职业教育国家规划教材》学习,学生初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。
  全书共八个单元,每个单元围绕一个汽车商务主题展开。每个单元分为六个部分。

书籍规格:

书籍详细信息
书名汽车英语站内查询相似图书
9787313118370
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出版地上海出版单位上海交通大学出版社
版次1版印次1
定价(元)32.0语种简体中文
尺寸29 × 21装帧平装
页数 156 印数

书籍信息归属:

汽车英语是上海交通大学出版社于2014.出版的中图分类号为 H31 的主题关于 汽车工程-英语-高等职业教育-教材 的书籍。