出版社:上海交通大学出版社
年代:2014
定价:32.0
本书是高等等职业技术学校通用教材,主要介绍了汽车商务过程中的各个环节,如汽车说明书、性能介绍、交易方式、合同、提单、售后服务以及商务信函等知识点,内容详实,简洁明了。适用于汽车商务专业教学,亦可供汽车商务人员参考。
Unit 1 Do You Know Automotive History?
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers
Unit 5 How to Buy a Used Car?
Reading One Guide for Buying a Used Car
Reading Two Buying a Used Car
Unit 6 How to Negotiate Automotive Business with Clients?
Reading One How to Get a Good Deal on Your Trade-In Car
Reading Two How to Bargain for the Car at the Dealership
Unit 7 Do You Know Automobile Insurance?
Reading One How Car Insurance Works
Reading Two What Determines the Price of My Auto Insurance Policy?
Unit 8 How to Fill in Automotive Contracts?
Reading One Contract ofVehicle Purchase and Sales
Reading Two Personal Private Car Loan
Glossary
Achievement Test and Keys
References
《汽车英语/“十二五”职业教育国家规划教材》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过《汽车英语/“十二五”职业教育国家规划教材》学习,学生初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。
全书共八个单元,每个单元围绕一个汽车商务主题展开。每个单元分为六个部分。
书籍详细信息 | |||
书名 | 汽车英语站内查询相似图书 | ||
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出版地 | 上海 | 出版单位 | 上海交通大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 32.0 | 语种 | 简体中文 |
尺寸 | 29 × 21 | 装帧 | 平装 |
页数 | 156 | 印数 |
汽车英语是上海交通大学出版社于2014.出版的中图分类号为 H31 的主题关于 汽车工程-英语-高等职业教育-教材 的书籍。