体验商务英语教师用书
体验商务英语教师用书封面图

体验商务英语教师用书

(英) 马斯库尔 (Mascull,B.) , 著

出版社:高等教育出版社

年代:2012

定价:37.0

书籍简介:

本书为配套教师用书,内容包括课文讲解、听力文本、录像文本等。

书籍目录:

Introduction

Notes on units

Unit 1 Careers

At a glance

Business brief

Lesson notes

Unit 2 Selling online

At a glance

Business brief

Lesson notes

Unit 3 Companies

At a glance

Business brief

Lesson notes

Revision

Unit A

Unit 4 Great ideas

At a glance

Business brief

Lesson notes

Unit 5 Stress

At a glance

Business brief

Lesson notes

Unit 6 Entertaining

At a glance

Business brief

Lesson notes

Revision

Unit B

Unit 7 Marketing

At a glance

Business brief

Lesson notes

Unit 8 Planning

At a glance

Business brief

Lesson notes

Unit g Managing people

At a glance

Business brief

Lesson notes

Revision

Unit C

Unit 10 Conflict

At a glance

Business brief

Lesson notes

Unit 11 New business

At a glance

Business brief

Lesson notes

Unit 12 Products

At a glance

Business brief

Lesson notes

Revision

Unit D

Text bank

Teacher's notes

Unit 1 Careers

A career in retail banking

Training on the job

Unit 2 Selling online

Film deals online

Online advertising

Unit 3 Companies

Computer company success

Change for success

Unit 4 Great ideas

Ideas from consumers

Ideas from R&D departments

Unit 5 Stress

Investing in stress-free companies

Technology-helpful or stressfuI?

Unit 6 Entertaining

Entertain in style

Golf sponsorship

Unit 7 Marketing

Luxury brands

Food and drink companies

Unit 8 Planning

Expansion plans

Survival plans

Unit 9 Managing people

Giving staff more freedom

Improving the work environment

Unit 10 Conflict

Better leadership

Outsourcing conflict

Unit 11 New business

Need for fast expansion

Problems of success

Unit 12 Products

Launching several new products

Following new trends

Text bank answer key

Resource bank

Teacher's notes

Unit 1 Careers

Telephoning: making contact

Unit 2 SelLing online

Negotiating: reaching agreement

Unit 3 Companies

Presenting your company

Unit 4 Great ideas

Successful meetings

Unit 5 Stress

Participating in discussions

Unit 6 Entertaining

Greetings and small talk

Unit 7 Marketing

Telephoning: exchanging information

Unit 8 Planning

Meetings: interrupting and clarifying

Unit 9 Managing people

Socialising and entertaining

Unit 10 Conflict

Negotiating: dealing with conflict

Unit 11 New business

Dealing with numbers

Unit 12 Products

Presenting a product

Appendix

Translation reference

Business brief

Reading

Audio scripts

内容摘要:

《体验商务英语:教师用书2(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。《体验商务英语:教师用书2(第2版)》由《综合教程》(1~5)、《教师用书》(1~5)、《同步练习》(1~5)和《视听说教程》(1~4)组成,各册均配有多媒体教学资源。

编辑推荐:

《体验商务英语:教师用书2(第2版)》新亮点:
《综合教程》配备全新多媒体学习光盘:视频案例、商务交际、听说训练,全而拓展商务知识,巩固语言技能!
《教学参考书》配备出题软件:使用灵活方便,提高课堂效率!
《同步练习》增加英汉、汉英互泽练习:特色鲜明,贴近中国学生学习特点!
《视听说教程》全面整合升级:直观、形象,实现立体化转型!

书籍规格:

书籍详细信息
书名体验商务英语教师用书站内查询相似图书
9787040346077
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出版地北京出版单位高等教育出版社
版次2版印次1
定价(元)37.0语种简体中文
尺寸29 × 21装帧平装
页数印数 3000

书籍信息归属:

体验商务英语教师用书是高等教育出版社于2012.6出版的中图分类号为 H31 的主题关于 商务-英语-高等学校-教学参考资料 的书籍。