中国旅游景区管理模式研究

Chapter One Introduction

Chapter Two Fundamental Theories of Resource Economy and Experience Economy

Section One Resource Economy: Sustainability Outlook

Section Two Experience Economy: Tourism Experience Theory

Section Three The Evolution Theory of Tourist Attractions

Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions

Section One A Common Feature of the Current Successful Modes Co-existence of Multi Sectors

Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions

Section Three Key Elements for a Successful Tourism Scenic Spot

Section Four New Orientation of Competition: the Competition Between Natural Environment and Social Environment

Chapter Four Heritage Management Model--The Preservation and Development of Placeality

Section One Tenet of Heritage Tourist Attractions

Section Two Placeality--Core of Heritage Tourist Attractions Management

Section Three The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity

Section Four Comprehensive Techniques and Measures of Maintaining Placeality

Section Five Placeality Interpretation and Exhibition: Developing and Interpreting

Section Six Direction of Placeability Transformation

Chapter Five Theater and Stage Model--Flow Experience

Section One A Desire Model of "Four-two-three"

Section Two Tourist Attractions as Funstribe: I Show,Therefore I Am

Section Three Design Principles of Experience Tourism

Section Four The Allocation of Refreshing Activity: Extreme Sports as an Example

Section Five Some Cases of Experience Design in Tourist Attractions

Chapter Six Standardization Management--Green, Classification and Demonstration Management

Section One Ecolabel Management

Section Two Classified Management--AAAA Scenic Resort Standards

Section Three Demonstration Management

Chapter Seven Management System Reform

Section One Review of the Existing Management System

Section Two Challenges Faced by Existing Management Systems

Section Three The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization

Section Four Review on the Alternative Project

Section Five Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"

全书以资源经济学以及体验经济学理论为基础，把旅游景区划分为遗产型景区与开发型景区，提出了中国旅游景区管理的分类管理模式与标准管理模式。分类管理模式中又分为遗产型管理模式与体验型管理模式，前者适合遗产型景区，后者则适合开发型景区。在标准管理模式中分为绿色、等级与示范管理。提出了中国遗产型景区管理体制改革的“上统下放”说，即国家级以上遗产由国家集中管理，省级以下遗产管理模式相机选择。