工商导论

PART ONE The Environment of Business

CHAPTER ONE

What Is Business？

CHAPTER Two

The Evolution of Business

CHAPTER THREE

Entrepreneurs， Managers， and Employees

CHAPTER FOUR

Multinationals and the Global Environment of Business

CHAPTER FIVE

Business Ethics and the Legal Environment of Business

PART Two The Human Side of Business

CHAPTER SIX

Leadership， Influence， and Communication in Business

CHAPTER SEVEN

Motivating and Managing People and Groups in Business Organizations

CHAPTER EIGHT

The Structure and Culture of a Business Organization

PART THREE A Functional Approach to Business

CHAPTER NINE

Information Technology and E-Commerce： Managing Information， Knowledge， and Business Relationships

CHAPTER TEN

Marketing and Product Development： Creating and Positioning Goods and Services

CHAPTER ELEVEN

Sales， Distribution， and Customer Relationship Management： Reaching and Satisfying Customers

CHAPTER TWELVE

Operations and Materials Management： Managing the Production and Flow of Goods and Services

CHAPTER THIRTEEN

Human Resource Management： Acquiring and Building Employees Skills and Capabilities

CHAPTER FOURTEEN

Accounting： Measuring How Efficiently and Effectively Resources Are Creating Value and Profit

CHAPTER FIFTEEN

Finance： Balancing Risk and Return to Increase Profitability

《工商导论：公司如何为人创造价值（英文版）》由国际知名学者加雷思·琼斯编写，在美国为大学本科“工商导论”课程的优秀教材。此中国影印版可作为我国高校“工商导论”课程双语教学的适用教材。全书分3编、共15章，全面阐述了企业的内外部环境、组织结构与决策方式、企业伦理与文化、信息技术与企业发展，以及营销与产品开发、销售与顾客关系管理、运营与材料管理、人力资源管理、会计与财务管理等企业的主要活动与职能，是一本篇幅适中的商学概论入门读物。
《工商导论：公司如何为人创造价值（英文版）》的读者对象为英语、经济学和工商管理等专业的大学本科学生。