商务英语阅读教程

Unit 1

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A The New International Style of Management

Text B New Thinking for successful Entrepreneurs

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： New Thinking for a New Financial Order

Part Ⅴ Test Yourself

Unit 2

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Readin

Text A How Fast Can You Learn

Text B Student Teachers

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Learn to Work with the "Now".

Part Ⅴ Test Yourself

Unit 3

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A If You Fire People， Dont Be a Jerk About It

Text B Why Cant You Find a Job？

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： They Were Once Executives

Part Ⅴ Test Yourself

Unit 4

Part Ⅰ Pre-reading Quesuons

Part Ⅱ Extensive Readin

Text A Brain-twisting Job Interview Questions by Microsoft

Text B Its Time for a Brand New You

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Todays Hottest Product？ You！

Part Ⅴ Test Yourself

Unit 5

Par tⅠ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Ways to Keep More Cash

Text B When Stocks Tank， Some Investors Stampede to Alpacas

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： On Breaking Rules

Part Ⅴ Test Yourself

Unit 6

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Got Ideas？

Text B Seven Useful Lessons You Can Learn from a Bad Boss

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Efficiepcy vs. EffecUveness

Part Ⅴ Test Yourself

Unit 7

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A The End of E-Mall

Text B The Disruptive Power of Networks

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Who Killed the Newspaper？

Part Ⅴ Test Yourself

Unit 8

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A How Long Will You Live？

Text B Plan Ahead to Beat Retirement Blues

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Over 60 and Overlooked

Part Ⅴ Test Yourself

Unit 9

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Voice of Courage

Text B Tell Stories to Strengthen Organizational Bonds

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Home Truths About Working Famlll

Part Ⅴ Test Yourself

Unit 10

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Be Happy Cause I Choose Happiness

Text B Humour Me

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Come Out and Play

Part Ⅴ Test Yourself

Unit 11

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Succeeding as a "Green" Business

Text B The Weliness Boom

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading，： Who Owns Your Address Book？

Part Ⅴ Test Yourself

Unit 12

Part Ⅰ Pre-reading QuesUons

Part Ⅱ Extensive Reading

Text A 20 Ways to save 20 Minutes

Text B How Much Time Should CEOs Devote to Customers？

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： No Experience Needed

Part Ⅴ Test Yourself

Unit 13

Part Ⅰ Pre-reading Questions

Part Ⅱ Extenslve Reading

Text A Marrled， wlth Money

Text B Posltlve Thinkers

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Yours， Mine & Mine

Part Ⅴ Test Yourself

Unit 14

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Readin

Text A In Search of Honesty

Text B S Ways to Spot a Liar

Part Ⅲ Reading Skllls

Part Ⅳ Supplementary Reading： Slasher Attack

Part Ⅴ Test Yourself

Unit 15

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Wrinlde， Wrinkle， Little Star

Text B TV Is Dying？Long Live TV！

Part Ⅲ Reading Slills

Part Ⅳ Supplementary Reading： We Are What We Google

Part Ⅴ Test Yourself

Unit 16

Part Ⅰ Pre-reading Questions

Part Ⅱ Extensive Reading

Text A Handle Your Men In the Office

Text B How to Make the Multicultural Work Force Work

Part Ⅲ Reading Skills

Part Ⅳ Supplementary Reading： Lets Have More Babies！

Part Ⅴ Test Yourself

Appendix： Key to Test Yourself

近年来对外经济贸易大学、广东外语外贸大学和上海对外贸易学院等院校先后获国家教育部批准，试办商务英语本科专业。这标志着我国的大学教育朝满足经济社会发展的需求又迈进了一步，也标志着我国的商务英语教学跃上了新的层次。
改革开放以来，特别是加人世界贸易组织后，我国的国际商务环境发生了巨大的变化。以国际贸易为例，贸易事业的运行对象、政策领域、体制环境、管理方式和运行平台等方面已经发生了重大变化：贸易的运行对象已经从传统的货物贸易向包括货物贸易、服务贸易和知识贸易在内的“大贸易”拓展；贸易政策涉及的范围已经从过去单纯的贸易政策领域向与贸易有关的领域延伸；贸易的体制环境已经从封闭的国内贸易体制环境向开放的全球多边贸易体制环境转型；国家对贸易的管理方式已经从传统的内外贸分割管理向内外贸一体化管理的方向转变；贸易运行平台已经从传统的贸易运行平台转向数字化、信息化和网络化的贸易运行平台。