商务英语

Unit 1 Introduction

Learning goals

Introduction

PartⅠ.Job Interviews

Part Ⅱ.Introduction to a Company

Part Ⅲ.Glossary

Unit 2 Analysis of the Trade Project

Learning goals

Introduction

Part Ⅰ.At the Meeting

PartⅡ.Choice of the Project

PartⅢ.Glossary

Part Ⅳ.Culture &Etiquette

Part Ⅴ.Exercise

Unit 3 Trade Cooperation

Learning goals

Introduction

Part Ⅰ.Establishing Business Relationship

Part Ⅱ.Business Communication

Part Ⅲ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit 4 Sales Promotion

Learning goals

Introduction

Part Ⅰ.At the Import and Export Fair

Part Ⅱ.Marketing Steategy

Part Ⅲ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit 5 Business Reception

Learning goals

Introduction

PartⅠ.Meeting at the Airport

Part Ⅱ.Visiting a Factory

PartⅢ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit6 Business Negotiations

Learning goals

Introduction

Part Ⅰ.Preparing for the Negotiation

Part Ⅱ.Megptoation Strategies

PartⅢ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit 7 Sign a Contract

Learning goals

Introduction

Part Ⅰ.At the Contract Signing Ceremony

Part Ⅱ.Contract

PartⅢ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit 8 Execution of Contract

Learning goals

Introduction

Part Ⅰ.At the Customs Hall

Part Ⅱ.Ececution of Export Goods

PartⅢ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit 9 Customer Service

Learning goals

Introduction

Part Ⅰ.Dealing with Customer Complaints

Part Ⅱ.Customer Care

PartⅢ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

Unit 10 New Business Proposal

Part Ⅰ.Business Traveling Abroad

Part Ⅱ.Business Report

PartⅢ.Glossary

Part Ⅳ.Culture & Etiquette

Part Ⅴ.Exercise

参考文献

《高职高专“十二五”规划教材：商务英语》由10个单元组成，内容涉及求职面试、产品推广、商务接待、市场营销、国际贸易等十大核心商务主题，满足商务人士应对涉外商务活动所需的“语言能力”、“专业能力”和“职业素养”。《高职高专"十二五"规划教材：商务英语》既适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用，也可作为涉外人员培训教材或商务工作者自学之用。

《高职高专“十二五”规划教材：商务英语》以《高职高专教育英语课程教学基本要求》为依据编写，坚持“应用为主，够用为度”的编写原则，基于岗位需求，突出体现系统性、针对性和实用性。