商务英语写作教程
商务英语写作教程封面图

商务英语写作教程

李太志, 主编

出版社:苏州大学出版社

年代:2009

定价:28.0

书籍简介:

本书通过大量实例的体验、对案例的分析和对写作技能的训练,帮助学习者对商贸情景中最常用文体的格式有一个总的了解,从而尽快掌握商贸书面沟通技巧和常用的商务英语写作方法。

书籍目录:

1 Layouts & Components of BE Letters

1.1 Laying Out Business English Letters

1.2 Understanding the Essential & Optional Components of BE Letters

1.3 Addressing an Envelope

2 Asking to Establish Business Relations& Replies

2.1 Experience & Practice

2.2 Communicating & Writing Skills

2.3 Writers Workshop : The Process of Writing

3 Credit Enquiries & Replies

3.1 Experience & Practice

3.2 Communicating & Writing Skills

3.3 Writers Workshop: Businesslike Poise & Formal Style

4 Enquiries & Replies

4.1 Experience & Practice

4.2 Communicating & Writing Skills

4.3 Writers Workshop: Opening & Closing a Letter

5 Quotations, Offers & Counter-offers

5.1 Experience & Practice

5.2 Communicating & Writing Skills

5.3 Writers Workshop : Proposition vs Counter- proposition ( 1 )

6 Orders & Replies

6.1 Experience & Practice

6.2 Communicating & Writing Skills

6.3 Writers Workshop: Textual Development of Letters (2)

7 Payment & Replies

7.1 Experience & Practice

7.2 Communicating & Writing Skills

7.3 Writers Workshop: Textual Development of Letters (3)

8 Shipment & Replies

8.1 Experience & Practice

8.2 Communicating & Writing Skills

8.3 Writers Workshop: Principles for BE Writing

9 Packing & Replies

9.1 Experience & Practice

9.2 Communicating & Writing Skills

9.3 WritersWorkshop: Concreteness vs Abstractness

10 Insurance & Replies

10.1 Experience & Practice

10.2 Communicating & Writing Skills

10.3 Writers Workshop: Qualities of Effective Sentence Writing

11 Claims & Adjustments

11.1 Experience & Practice

11.2 Communicating & Writing Skills

11.3 Writers Workshop: Create an Appropriate Tone

12 Agency

12.1 Experience & Practice

12.2 Communicating & Writing Skills

12.3 Writers Workshop: Conciseness & Simplicity

13 Social Letters

13.1 Experience&Practice

13.2 Communicating&Writing Skill。

13.3 Writers’Workshop:Completeness Incompleteness

14 Memorandums

14.1 Experience&Practice

14.2 Communicating&Writing Skills

14.3 Writers’Workshop:Trend for Contemporary BE letter Writing

15 Business Reports

15.1 Experience&Practice

15.2 Communicating&Writing Skills

15.3 Writers’Workshop:Accuracy&Objectivity

Appendixes

References

内容摘要:

《商务英语写作教程》的最大亮点是,运用当代国际商务英语写作的原则和方法,对充斥大量陈词滥调与冗词赘句的传统信函进行现代化升级改造(improvement),即去旧(删除那些老套迂腐的用语)换新、化繁(去掉那些冗词赘句和语义过虚的用词)为简,使其更加符合现当代商务英语写作标准与要求。
《商务英语写作教程》主要包括三大部分:商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见,《商务英语写作教程》是集业务体验、技能训练与意识研讨为一体的非常实用的商务英语写作教材。
《商务英语写作教程》适用于从事国际商贸活动的白领阶层、经常用英语进行书面沟通的商务人士以及即将毕业并有志于从事国际商贸活动的大中专院校的学生,还可以作为想了解商务写作的其他人士的参考材料。

编辑推荐:

体验商贸交流过程
锤炼商贸交流技能
培养商务写作意识

书籍规格:

书籍详细信息
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出版地苏州出版单位苏州大学出版社
版次1版印次1
定价(元)28.0语种简体中文
尺寸26装帧平装
页数印数

书籍信息归属:

商务英语写作教程是苏州大学出版社于2009.06出版的中图分类号为 H315 的主题关于 商务-英语-写作-高等学校-教材 的书籍。