Step One: Comprehension

1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider?

An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.

We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc.

1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?