silhouette(轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.

　　Mercedes Benz

　　The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach's elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.

　　Adidas

　　The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.

1. What does the author think of the stories of the great logos?

A. They are boring. B. They are out of date.

C. They are attractive. D. They are practical.

2. We can learn that Apple's present logo is .

A. the religious story of Adam and Eve. B. a bitten apple with only one color.

C. Newton's sitting under an apple tree. D. the rainbow-colored bitten apple.

3. Which of the following time orders describes the births of the great logos?

A. Mercedes Benz - McDonald's - Nike - Apple.

B. Nike - McDonald's- Apple- Mercedes Benz.

C. McDonald's- Apple- Nike- Mercedes Benz.

D. Nike- Mercedes Benz - McDonald's- Apple.

【答案】1. C 2. B 3. A

【解析】

【分析】

本文为说明文。文章讲述了几种很受欢迎的品牌他们所代表的理念，在耐克、苹果、麦当劳、奔驰、阿迪达斯等这些知名品牌的设计中都有着深刻的理念融入其中。

【1题详解】

细节理解题。根据第一段中的I was reading these interesting stories behind a group of great