While word of mouth is a wonderful and free way to advertise,it isn't the "be all end all" of advertising.Advertising on television,the radio,and printing is still a very effective advertising method,but the method is quite expensive and not suitable for the small businesses.

　　A more economical but effective way is to advertise online.The Internet is such an important part of daily life that it is hard not to advertise on it.The number of ways to advertise online is endless.There are several types of e-mail marketing campaigns,like link advertising and websites.Now,e-mail marketing campaigns are more popular than traditional postal mail marketing,which is slow and ineffective.

　　Many business owners use strategic networking to advertise their businesses.It's a way for business owners to meet each other,get the word out about their companies,and even to enlarge their business fields.

　　One new kind of successful advertising is through social networking.It's much like strategic networking in that it's usually free and done by meeting and discussing products.However,social networking is done through modern media,such as websites,blogs,and the Internet.Both of them are highly effective.

　　Whichever method of advertising is used,a business must use long-time advertising campaigns to keep itself successful.

5.Unlike advertising on television,the radio,and print media,word of mouth advertising is 　　　.

A.effective but expensive for a small business

B.one of the newest ways to get the word out about a company

C.free of charge and people believe it more

D.economical but ineffective for a product

答案 C

解析 从第二段及第三段可知,"word of mouth advertising"是免费的,而且人们更易相信。

6.Advertising on television,the radio,and print media is similar because 　　　.

A.it is effective and suitable for all businesses

B.it is expensive but have little effect

C.it attracts many traditional customers to a business

D.it is expensive and not suitable for small businesses

答案 D

解析 由第三段末句中的"...the method is quite expensive and not suitable for the small businesses"可知,这些广告手段都很贵,并不适合小企业。

7.Why do we say that e-mail marketing is different from postal mail marketing?

A.E-mail is slow but effective.

B.E-mail is cheap and varied.

C.E-mail is slow and popular.

D.E-mail is fast and effective.

答案 D