答案C

解析由第二段第三句可知, 把水果蔬菜摆放在第一购物区会使顾客非常开心, 促使他们在接下来的购物行程中购买垃圾食品。故选C项。

2. According to Paragraph 3, which of the following encourages customers to buy?

A. Opening the store early in the morning.

B. Displaying British wines next to French ones.

C. Inviting customers to play music.

D. Filling the store with the smell of fresh bread.

答案D

解析第三段讲述了第二个营销策略, 抓住顾客的感官, 分别讲述了用烤面包的香味吸引顾客和用音乐促销的例子。故选D项。

3. What is the California builder's story intended to prove?

A. The house structure is a key factor customers consider.

B. The more costly the house is, the better it sells.

C. An ocean view is much to the customers' taste.

D. A good first impression increases sales.

答案D

解析由最后一段第二句可知, 顾客买房的决定在刚进门的几秒钟之内就做好了, 建筑师巧妙设计刚进门的布局就是要给顾客留下良好的第一印象, 提高楼房销售量, 故D项正确。

4. What is the main purpose of the passage?

A. To explain how businesses turn people into their customers.

B. To introduce how businesses have grown from the past.

C. To report researches on customer behavior.

D. To show dishonest business practices.

答案A

解析通读全文可知, 本文从三个方面介绍了现代营销策略。B项"介绍商业是如何从过去发展而来的", C项"进行对顾客行为的研究报道", D项"展示不诚信的商业行为", 均不符合主旨。