after working hard to post positive comments and press releases about upcoming events were those negative posts be pushed back down.

People who believe reputation control is just for celebrities are kidding themselves.And those who believe they can avoid the problem by simply refusing to create their own online presence are in the dark.

"You have to decide how you want to be perceived when someone searches your name，"says Sorenson，"whether you are a potential employer，or a client，or a student.When you're looking at reputation management from a search engine viewpoint，it's primarily played on Google.And most people don't go past page one."

Luckily there are steps people can take to actively manage how they appear on the web-from simple actions that can be set up in minutes，to those that require more investment of time.

【语篇解读】本文讨论了在Facebook、Twitter等网络工具上保护个人名誉的问题。Facebook是一个社交网络服务网站，中文网名译为"脸谱网"，每天上载八百五十万张照片。Twitter也是一个社交网站，中文称"推特网"，提供微博客服务，允许用户将自己的最新动态和想法以短信形式发送给手机和个性化网站群。在Twitter上发布的信息叫Tweet。

16．The author believes that people might________on the Internet.

A．play half of the game

B．travel not just in one direction

C．have their reputation damaged

D．remove an angry reader's blog

答案　C　[细节理解题。文章第一段开头讲述了建立网站或开通微博的优点：可以在网上树立自己强大的形象，接着用But转入主题，即网络是双向的，别人可能会在网络上发表不利于我们的信息。选项A和B是对文中game和one­way street的误读，选项D与文章不符。]

17．From the second paragraph，we can infer that Don Sorenson________.

A．establishes websites B．operates a company

C．manages reputation D．writes for Big Blue Robot

答案　B　[推理判断题。第二段第一句说Don Sorenson创建了Big Blue Robot公司，而且是该公司的CEO，所以他负责这个公司的经营。A、C、D选项与文意不符。]

18．The underlined word"perceived"in the 6th paragraph most probably

means"________"．

A．ignored B．dignified C．discovered D．identified