8．What's the best title of the passage?

　　　A．The development of Alibaba Group B．Ma Yun's personal life

　　　C．E－commerce in China D．Ma Yun's crazy succes

C

　　Guests arriving at the Aloft Hotel in Manhattan or one in Silicon Valley will soon be able to do something hotels have dreamed about offering for years: walk past the check-in desk and enter their rooms by using a smartphone as a room key. The boutique hotel brand from Starwood to

Hotels & Resorts Worldwide Inc. plans to offer this feature at two hotels, in the Harle neighborhood and in Cupertino, Calif, before the end of the quarter.

　　Starwood officials are hoping this will be one of the biggest technological changes in the industry since free Wi-Fi. "We believe this will become the new standard for how people will want to enter a hotel." says Frits van Passchen, Starwood's CEO. "It may be a novelty at first,but we think it will become table stakes for managing a hotel.

　　Not everyone is so sure. Past attempts to use technology to streamline the check-in process have had mixed results. Robert Habeeb, president of the First Hospitality Group, which is the owner of 55 hotels in the U.S, says he pulled out check-in kiosks at two of his Holiday Inn hotels after finding that most guests ignored them. He found that many travelers will sacrifice speed or ease to talk with a staff member and ensure their room has the right view or location, or to try for an upgrade. Other guests may still want to be greeted when they arrive.

　　Hotels have never been known for being in the forefront of technology. The industry is often a delay, in part because many hotels are owned and managed by separate companies, making investments in technology more complicated. Nevertheless, many hotel operators have been searching for ways to remove the bottlenecks that can form at a hotel's front desk. The delays are the bane(祸根）of many a road warrior's travel experience. "Everybody has to check in, but we are all doing it pretty much the same way we were 100 years ago, "says Christopher Nassetta, chief executive officer for Hilton Worldwide holdings Inc."It' s something we are seriously addressing.

　　Yet it is still not clear that virtual keys will do better than previous attempts to beat traditional check-ins. An effort several years ago to allow guests to enter rooms with the magnetic strip on their credit cards never became popular . Guests worried about security and were unwilling to give their kids credit cards instead of room keys.

9. According to the first two paragraphs, which of the following is NOT true.

A. Aloft of Hotel in Manhattan will allow guests to use a smartphone as a room key

B. Hotel officials hope the new room key will be a great change in hotel industry.

C. All Starwood Hotels plan to offer the new room key before the end of the quarter.

D. The new room key may become a new standard of choosing a hotel

10. The word streamline(Para. 3) is closest in meaning to _____________.

A . strengthen B. simplify C. change D. unify

11. Christopher Nassetta would most likely agree that _____________.

A. it's a good idea to cancel check-in B. the management of hotel needs to be improved